Our mission is simple:
- To unite Utah’s vibrant digital marketing scene
- To create notoriety on a national level of the digital marketing innovation driven from Utah
- To create awareness of SEM and complementary digital marketing channels in our region
- To create and foster a strong community of companies and individuals pioneering digital marketing in the region
Why is SLC|SEM Different?
Utah has a number of web technology focused networking groups and there are many overlaps between them.
Until now, there’s not been a group focused primarily on the key aspects of search marketing – organic SEO, paid search advertising, local search and mobile search marketing, search retargeting and analytics.
Our goal is to bring together the hundreds of online marketing specialists in Utah who are engaged in search marketing activities at any level – from small to medium sized businesses to large corporate enterprises, and a number of recognizable, consumer focused brands and e-commerce businesses.
Utah also has a large community of search marketers – from independent consultants to full-service search marketing agencies, as well as a contingent of in-house teams working on enterprise-level SEO and running expansive PPC programs, to those just getting started in the industry.
SLCSEM.org is a membership driven association, incorporated in the state of Utah, filing for non-profit status.
Board elections will be held annually.
Sub-committees will offer members opportunities to get involved with event planning, website updates, member communications and more. If interested in volunteering your time to serve on a sub-committee, please contact us.
Founding Board
Elisabeth Osmeloski, Co-Founder & President
In the search marketing industry since 1999, Elisabeth is currently Executive Features Editor at
Search Engine Land, the industry’s leading news publication lead by Danny Sullivan, where she also assists in programming Search Marketing Expo conference series. Previously, Elisabeth worked for Search Engine Watch, Search Engine Strategies, About.com, and has a background of SEO agency experience and independent consulting in travel search. Elisabeth relocated to Utah in 2004, in search of the best skiing, snowboarding and a supportive community of online marketers.
In her role as president of SLC|SEM, she will oversee all event programming, resources and operation of the organization.
Ryan Nadeau, Co-Founder & Vice President, Membership Director
Ryan has an extensive background in SEO and SEM, having spent time on both the agency and client-side over the last 10 years, and is currently an independent search consultant. Ryan most recently served as the Director of Search Marketing for HyperXMedia, returning to Utah after managing large-scale search advertising campaigns for Expedia, Hotels.com and Cobalt Group, a Chevrolet marketing division.
Lee Gientke, Partnerships & Event Coordinator
Lee “The Lead Man” Gientke is also the founder and Managing Partner at
Webmix Marketing, a Utah based online marketing consultancy and affiliate marketing agency. Prior to his full time engagement at Webmix Marketing, he was the Director of Partner Development at OrangeSoda, a Utah-based search marketing firm that services small and medium size businesses.
Ryan Hutchings, Treasurer
Ryan Hutchings serves as the Director of Online Marketing for
VacationRoost.com, a Utah based online marketplace for travelers seeking vacation rental reservations in popular ski, beach, and island destinations. At VacationRoost, Ryan leads an in-house team in an effort to create one central online marketing strategy that incorporates advertising, internal IA, content management, SEO, online branding and overall traffic acquisition across multiple verticals.
Tamra Hamblin, Secretary & Communications Officer
Tamra is a Natural Search Manager / Copy Writer and has been involved with SEO for over ten years. She worked previously with SEO.com as the account manager of the Dell.com account, as an Online Marketing Manager for Anonymizer, Inc. and with Elemental Business as director of e-business. Tamra has experience in local search optimization, pay-per-click advertising, website content, and website usability. She has a Masters in Business Administration, graduating Cum Laude. Tamra enjoys gardening and spending time with her animals and family.
David Mink, Operating Officer
David is co-owner of
Dream Systems Media, a full service Internet marketing firm established in 2005, with locations in Utah and Arizona. David serves as legal counsel and compliance officer for SLC|SEM.
