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The SLC|SEM Blog

Facebook Video Ads & Marketing Mix for High Growth - April 2018

Establishing a Marketing Mix for High Growth Stages

Topics: paid search social media advertising video marketing paid social advertising

How to Use UX & AI to Improve User Experience & 3 Keys to Creating a Rockstar Brand - March 2018

How to Use UX & AI to Improve User Experience

Amber Sawaya’s, EVP UX & Product, Zorroa, was our first speaker of the evening.  Her role allows her to focus on UX combined with information management, artificial intelligence and machine learning. She ran her own consultancy for 10 years and solves complex informational problems by applying design and technology solutions.

Amber Sawaya presented a fascinating view of UX and AI working together to massively reduce worker output in the entertainment industry.

Topics: strategy artificial intelligence personal branding

Driving Leads & Conversions with Facebook & Instagram - February 2018

 

 

Topics: social media social media optimization social media advertising paid social

The State of Marketing in Utah Panel - January 2018

Marketers from all over Utah gathered together in Salt Lake last week in Club 50 West to kick off SLC | SEM in 2018. Elisabeth Osmeloski, co-founder of SLC|SEM, started the meeting going over industry statistics between males and females. There was gender comparison of education, experience, and salaries across the industry.

Topics: slc|sem SEM trends

Conversion Rate Optimization Hacks & A/B Testing Fails - November 2017

 

Industry Pricing Survey with John Doherty [DMC Recap]

John Doherty is an experienced digital marketer who has worked in agency settings (Distilled), in-house (Zillow), and as a consultant/freelancer (Credo). During his early consulting days, John did some SEO for a client for $50. In the years that have passed, that $50 in work has generated his $6M in business for his client. Needless to say, John was not fairly compensated for the work he did.

Topics: DMC2017 John doherty agency

Building a Personal Brand with Mel Carson [DMC Recap]

Mel Carson is the Founder and Principal Strategist at Delightful Communications which is a Modern Marketing, Branding, and PR Consulting Firm. He is also the author of Introduction to Personal Branding and he joined us for DMC 2017 to drop some personal branding knowledge!

Topics: Event Recaps DMC2017 personal branding

Give Your Content a Sense of Repurpose with Casie Gillette [DMC Recap]

Topics: content marketing DMC2017 casie gillette

Finding Wins (Across SEO and PPC) with James Svoboda [DMC Recap]

Topics: ppc seo DMC2017 James Svoboda

Social: A Real-time View into Your Customer with Joe Martin [DMC Recap]

For the second year in a row, Joe Martin of Adobe joined DMC to talk about social media. This year’s presentation focused more on how social media fits into the current marketing landscape and where it might go in the near future.

Topics: social media DMC2017 joe martin