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The SLC|SEM Blog

Driving Leads & Conversions with Facebook & Instagram - February 2018



Topics: social media social media optimization social media advertising paid social

The State of Marketing in Utah Panel - January 2018

Marketers from all over Utah gathered together in Salt Lake last week in Club 50 West to kick off SLC | SEM in 2018. Elisabeth Osmeloski, co-founder of SLC|SEM, started the meeting going over industry statistics between males and females. There was gender comparison of education, experience, and salaries across the industry.

Topics: slc|sem SEM trends

Conversion Rate Optimization Hacks & A/B Testing Fails - November 2017


Industry Pricing Survey with John Doherty [DMC Recap]

John Doherty is an experienced digital marketer who has worked in agency settings (Distilled), in-house (Zillow), and as a consultant/freelancer (Credo). During his early consulting days, John did some SEO for a client for $50. In the years that have passed, that $50 in work has generated his $6M in business for his client. Needless to say, John was not fairly compensated for the work he did.

Topics: DMC2017 John doherty agency

Building a Personal Brand with Mel Carson [DMC Recap]

Mel Carson is the Founder and Principal Strategist at Delightful Communications which is a Modern Marketing, Branding, and PR Consulting Firm. He is also the author of Introduction to Personal Branding and he joined us for DMC 2017 to drop some personal branding knowledge!

Topics: Event Recaps DMC2017 personal branding

Give Your Content a Sense of Repurpose with Casie Gillette [DMC Recap]

Topics: content marketing DMC2017 casie gillette

Finding Wins (Across SEO and PPC) with James Svoboda [DMC Recap]

Topics: ppc seo DMC2017 James Svoboda

Social: A Real-time View into Your Customer with Joe Martin [DMC Recap]

For the second year in a row, Joe Martin of Adobe joined DMC to talk about social media. This year’s presentation focused more on how social media fits into the current marketing landscape and where it might go in the near future.

Topics: social media DMC2017 joe martin

Tips For A Successful Split Test Program with Justin Rondeau [DMC Recap]

Topics: DMC2017 Justin Rondeau conversion rate optimization

Benchmark Reports for Paid Media and Facebook with Sahil Jain [DMC Recap]

Sahil Jain is the CEO and co-founder of AdStage which is an all-in-one advertising platform which assists marketers manage, automate, and report the ad campaigns that they are running across various search and social networks through an universal data API.

Topics: Event Recaps DMC2017 paid social