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2018 SLC|SEM
Digital Marketing Conference

Friday, August 24, 2018

9:00 AM - 5:00 PM

Learn the latest marketing trends, strategies, and tools from industry-leading speakers while cultivating new relationships with industry leaders and local gurus. DMC is Utah’s premiere digital marketing conference: if you miss it, you miss out.

Get your tickets here! ›

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Ian Lurie

“Think Big. Work Small. Search and the Future of the Little Things”

Ian Lurie is the Founder of Portent, a Clearlink Digital Agency. Portent provides paid and organic search and social media, content, and analytics services to B2B and B2C brands. Ian’s professional specialties and favorite topics are marketing strategy, search, history, and all things nerdy. He spends far too much time pouring over Amazon search patents, Google rankings, and natural language processing theory. His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Now, he teaches and trains his most excellent team, consults, and teaches his kids to play Dungeons and Dragons. Ian recently published Technical SEO Best Practices - a free guide to Technical SEO. You can find it here:

Larry Kim

Larry Kim

"TBA" - Most Influential PPC Expert, CEO, Founder of WordStream

Larry Kim is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. Larry was voted the most influential PPC expert in 2015, 2014 and 2013 according to the PPC Hero Blog. In 2015 Larry also won Search Marketer of the Year Awards from the US Search Awards and Search Engine Land. Previously he and won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award. He was also the top columnist for all of Search Engine Land in 2013 and is the Most Influential Search Engine Marketer of 2014 and most retweeted SEM according to 3QDigital.

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Rand Fishkin

"TBA" - CEO & Co-Founder of SEOmoz, Keynote Speaker, SEO Expert

Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

Michelle-Robbins

Michelle Robbins

"Will Blockchain Solve the Data Security Problem?"

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media's digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversees information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
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Bart Sharp

"TBA"

Bart Sharp is the senior vice president of marketing for the Utah Jazz. In this role, he oversees media and promotions, creative services, digital services, customer analytics and research, and youth programs.
Bart joined the Larry H. Miller Group of Companies in December 2009 as an account director for Saxton Horne Communications, with his primary focus on the Larry H. Miller automotive dealerships. He has also served as the Vice President of Buying and Marketing for Fanzz Sports Stores, Vice President of Marketing Services for Larry H. Miller Sports & Entertainment, and asgeneral manager of the NBA G League’s Salt Lake City Stars during the team’s inaugural season in Salt Lake City.
Prior to joining the LHM Group, Bart worked for Holmes Homes—a top homebuilder in the state of Utah—as Division President, Vice President of Land Acquisition and Development, and Vice President of Sales and Marketing.
Bart resides in South Jordan, Utah with his wife, Angela, and their three children.

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Kirk Williams

"When Good PPC Goes Bad"

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. In 2017, he was named the #4 Most Influential PPCer in the world by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep.

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Jim Yu

"TBA"

Bio coming soon.

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Sangram Vajre

"How to market and sell like a category leader?"

Sangram Vajre is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta's Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, B2B Innovator of the Year, and more.  In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel.  Follow Sangram on Twitter: @SangramVajre

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Heather Cooan

"Break Through PPC Optimization Walls with Marketing Automation"

Heather is an entrepreneur, author, international speaker, & ex-roller girl. She founded HDC Digital, a Phoenix-based digital & demand marketing agency revolutionizing the way companies think about and approach growth. Over her career, Heather has served in digital marketing roles both in-house and agency-side, spanning the full funnel, across many verticals, both lead generation and ecommerce. Credits include The Smithsonian, UGG Australia, Teva, Google, PapaJohns, ISOTONER, Totes, ESET, PetSmart, Infusionsoft, and numerous others.
Amy Bishop

Amy Bishop

"Advanced Excel: DIY SEM Tools"

Amy has built and implemented multichannel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortune 500 and global organizations. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy is currently the Director of Digital Marketing & MarTech at ZirMed.
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JD Prater

"Omni-Channel Analytics: Facebook's View of the Entire Customer Journey"

JD Prater is a growth marketer and digital media strategist with a passion for organizing data into actionable stories. As the Director of Growth Marketing at AdStage, JD stewards over full-funnel marketing strategy, including demand generation, advertising, and content marketing. Voted among the top 25 most influential PPC experts in 2017, JD regularly contributes to top marketing industry publications, speaks at PPC conferences, and co-hosts the weekly PPC Show podcast.

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Joel Klettke

"TBA"

Joel Klettke is a conversion copywriter and consultant. He runs Business Casual Copywriting, where he’s helped clients like HubSpot, InsightSquared and WP Engine turn more visitors into customers. He's also the founder of Case Study Buddy, a done-for-you case studies service that gives brands an easy way to capture and share customer success stories. And as a new Dad, he could definitely use a coffee right now. You can follow him on Twitter @JoelKlettke.

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Marie Haynes

"Google's Quality Raters' Guidelines"

Dr. Marie Haynes is someone who is completely obsessed with understanding how Google's algorithms work. Her growing company, Marie Haynes Consulting, works primarily to help websites perform better, especially after suffering a traffic drop. Marie regularly speaks at events like Pubcon and SMX."

Adam Buchanan

Adam Buchanan

"How to do Influencer Marketing the Right Way to Grow Your Brand"

For the last 10 years, Adam has helped brands such as Cabela's and Columbia Sportswear build their social media and influencer marketing strategies to help grow their business. He's worked with companies in consumer goods, retail, tourism, and healthcare. He focuses on helping brands build trust with their audience and shares these strategies on his podcast The Marketing Trust. He is a public speaker and covers digital marketing, social customer service, and influencer marketing topics.

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Carrie Albright

"Less Programmatic Jargon, More Programmatic Action"

Carrie is an Associate Director of Services at Hanapin Marketing, where she's spent thousands of hours specializing in all things marketing. Her clients range from airlines and retail to hospitality and insurance. Carrie is passionate about fostering innovative tactics and strategies for Hanapin’s clients. As a contributor to PPCHero, as well as regular blogger for Search Engine Land, Carrie enjoys any excuse to stay on the cusp of innovative digital marketing approaches. She is a frequent webinar host and public speaker, pairing with such cohosts as Larry Kim, Brad Geddes, Kissmetrics, Google, Bing, and Moz. Additionally, Carrie has presented at Hero Conf, SMX East, Click Z, and State of Search.

 

MAIN STAGE - ORGANIC TRACK
STAGE 2 - PAID TRACK
8:00 AM
Check-in & breakfast
9:00 AM
Welcome
9:10 AM
Larry Kim (Opening Keynote)
10:10 AM
Ian Lurie
Sangram Vajre
10:50 AM
Michelle Roberts
Heather Cooan
11:30 AM
Joel Klettke
Amy Bishop
12:05 PM
Lunch
1:15 PM
Jim Yu (Lunch Keynote)
2:15 PM
Marie Haynes
Carrie Albright
2:55 PM
Adam Buchanan
Kirk Williams
3:35 PM
Bart Sharp
JD Prater
4:15 PM
Rand Fishkin (Closing Keynote)
5:00 PM
End of Conference
  

What Is The SLC|SEM Annual Conference?

Industry-leading speakers from around the country, as well as local rockstars in paid search, SEO, social media, analytics, and more will be on hand to provide top-level cutting edge information, answer questions, and network.

There were over 300 attendees in 2017, and we expect significant growth at the 2018 DMC.

With speakers including Ian Lurie (Clearlink), Larry Kim, Rand Fishkin, and Sangram Vajre, you will not want to miss this event!

This year's event will be a multi-track, single-day event, so you can choose the presentations that are pertinent for you. 

Where Is It?

Megaplex Theatres - Jordan Commons

9335 South State St, Sandy, UT 84070

Friday, August 24th, 2018 

9:00 AM - 5:00 PM

  • Networking and cutting-edge presentations
  • Snacks, catered lunch, swag bag, and more
  • More details to come!

I think the organization is genuinely dedicated to helping digital marketing move forward in our state... I don't feel like it's diluted by sponsor messages, or ulterior motives.

SLC|SEM Member

Having this organization in SLC is something I am extremely proud of and extremely proud to be a part of.

SLC|SEM Member

Together We Learn

~ We Look Forward To Seeing You Soon! ~