What’s new in the world of Google? Join SLCSEM.org as we welcome two Googlers to share the latest on hot new spaces and trends the search giant sees coming down the road from a holistic point of view & not just specific to paid search – we’ll also take a look at how ads intersect with general (organic) search behavior on both mobile and desktop platforms. We’ll explore the lastest trends in Adwords paid search advertising, discuss the controversial “Enhanced Campaigns” (scheduled to launch July 22) and look ahead to other opportunties the search advertising leader has on tap.

WHAT:

A an evening of networking and learning from the Google Adwords group.   Speakers:

Marco Reginelli - Account Executive, Google Travel

 

Kathryn Devlin - Account Manager, Google

 

WHEN:

Wednesday, June19th, 6pm – 9pm

• 6pm – 7pm: Check-in, networking & refreshments served
• 7pm – 8pm: Speaker presentation
• 8pm – 9pm: Audience Q&A and Wrap-up

WHERE:

Adobe Technology Campus 3900 Adobe Way Lehi, Utah 84043

Keynote by Local & SMB marketing expert, Mike Ramsey (more…)

Tracking & Attribution – Learn From the Pros

If you have ever asked one of these questions, this next event is for you:

SLC|SEM is kicking off 2013 with a bang & Bing!  First and foremost, we’re beyond excited to have a new venue partner for our monthly educational events in 2013 – the brand new Adobe building in Lehi, Utah! For our very first event of 2013, we’ll be starting the New Year off with someone who really knows what he’s talking aboot when it comes to search engines.

Keynote Speaker

Duane Forrester, (@DuaneForrester) Sr Product Manager of Bing Webmaster Tools With over 10 years of online marketing and SEO experience, Duane transitioned from an in-house position at MSN to become one of the most entertaining speakers in search marketing today, as an evangelist of best practices from the search engine perspective, as a user and as a marketer. You won’t want to miss this SLC|SEM event!

When: Wednesday, January 16, 2013, 6 – 9pm 

• 6 – 7pm: Networking Time, Refreshments
• 7 – 8:30pm : SLCSEM Intro, Speaker Presentations
• 8:30 – 9pm:  Audience Q&A

Where: Adobe Campus

The Fine Print

In partnership with several other Utah business organizations, we are pleased to present our next event for online marketers on Tuesday, December 4th, from 6 – 8pm.

LOCATION:

Salt Lake Community College – Miller Campus KGMC Room 150 9750 South 300 West Salt Lake City, UT 84070 Register at http://www.eventbrite.com/event/4851722633

YOU’RE INVITED

Join us for the largest marketing and networking event of 2012! The Social Commerce Institute, Utah AMA, SLCSEM, and Corporate Alliance have joined forces to bring you the “Best of 2012”. You don’t want to miss this opportunity!Register here. Refreshments will be served

PROGRAM

6:00pm – Open Networking 6:45pm – “Best of 2012” – Fast & furious annual re-cap of the most important, amazing and interesting findings of 2012 from our professional panel including:

• · Social Media – Get the low down on a whole year of social media experiments and successes
• Online Marketing – From SEO to paid search, Google to Bing find out what happened this year and what the future holds
• Marketing Industry – How does the Utah marketing industry look? You will be surprised and excited with the growth and innovation

7:30pm – Open Networking 8:00pm – Wrap-up

Traditional PR has always been about the art of story telling, the maturing SEO industry has always touted “Content is King” and the new kid on the block, Social Media has jumped into the game. The new reality is that all of these marketing channels need to work together for optimal success. We’ll dive into how to form a successful content marketing strategy that takes all three disciplines into consideration and provide takeaways for you to drive real value and ROI for your brand or clients.

Featured Speakers:

Cheryl Snapp Conner, Founder SnappConner PR, twitter: @CherylSnapp

Cheryl Snapp Conner, founder and managing partner of Snapp Conner PR, has more than 22 years of experience in public relations for leading technology firms. Snapp Conner has led four successful tech PR agencies since 1989, and has been recognized as one of Utah’s 30 Women to Watch. She is a trustee of the Utah Technology Council (UTC) and had directed the UTC Communications Committee since 2004. Snapp Conner has directed strategic PR programs for companies ranging from Novell to Lexmark to Altiris, Inc. Most recently, prior to founding Snapp Conner PR in April 2007, she co-founded Snapp Norris Group in December 2002 and assisted that company in becoming one of the nation’s top 20 mid-sized PR agencies in the U.S.

Drew Conrad, Internet Marketing Specialist for Zagg, twitter: @DrewConrad

 

Drew Conrad is the social media marketing specialist for ZAGG, Inc, the #1 brand in mobile accessories. He directs all of ZAGG’s social media commerce initiatives and affiliate program. This year, it is estimated that ZAGG.com will generate $1 million in revenue directly from social media traffic sources. Prior to ZAGG, Drew directed social media for the Utah Olympic Park and was a social media strategist for the Utah Attorney General. 

Join the best and brightest in Utah’s local marketing scene for an evening of networking and thought-provoking discussion on the top trends in digital marketing today! 

When: Tuesday, November 13th, 6 – 9pm 

• 6 – 7pm: Networking Time
• 7 – 8:30pm : SLCSEM Intro, Speaker Presentations
• 8:30 – 9pm:  Audience Q&A 

Where: The Leonardo 

209 E 500 S Salt Lake City, UT 84111

It’s finally here! The event Utah online marketers have been waiting for! On Wednesday, October 10th, from 6-9pm SLC|SEM, Utah’s professional association for search and social media marketers, is proud to bring the internationally known founder and CEO of SEOmoz, Rand Fishkin (@Randfish) to Salt Lake City, Utah. Join the best and brightest in Utah’s local marketing scene for an evening of networking and thought-provoking discussion on the top trends in digital marketing today! Current members can attend to for free, a limited number of non-member tickets are available for purchase. Not a member of SLC|SEM yet? Join now >> If you are an online marketer in Utah, this is a can’t miss event!

When: Wednesday, October 10th, 6 – 9pm

• 6 – 7pm: Networking Time
• 7 – 8:30pm : SLCSEM Intro & Keynote by Rand Fishkin
• 8:30 – 9pm:  Audience Q&A

Where:

The Leonardo 209 E 500 S Salt Lake City, UT 84111

Register Now:

NOTE: Free Tickets are only available to current SLC|SEM members on a first-come, first-serve basis. We do ask that members pre-register for each event as early as possible so that we may plan space accordingly and open up additional tickets to non-members before the event.

Venue Info:

Held at partner venue, The Leonardo – the newly renovated Arts, Science & Technology Museum in Downtown Salt Lake City. Pre-registered SLC|SEM event guests can take advantage of discounted admission to the museum prior to the event. The ticket prices are $10 for All Access Passes or $5 for Basic Admission. Admission is for operating hours only, 10am-5pm, so guests are welcome to come early to view the exhibit before the event.

Are you trying to hire employees to manage your company’s SEO, PPC, Social Media and digital content strategies & struggling to find qualified talent? Are you an individual looking to turn your passion for social media and online content into a long-term career? (more…)

Google Places is going away & becoming a part of Google+, forcing businesses with a physical location to join the social network.

Is this a good thing for local & small businesses? What are the implications for organic search results in a broader sense? What do you need know about managing Google+ business profile? (more…)