Generating Revenue Through Content Marketing with Marcus Sheridan

We invite you to our next SLCSEM.org event, Wednesday, November 19, 2014 

If You Are a Sales or Marketing Professional In Utah, This is a MUST ATTEND EVENT!

RSVP Quickly as we Expect to Sell-Out! 

SLC|SEM is proud to announce Marcus Sheridan, aka The Sales Lion, as our featured presenter.

SLC|SEM presents Marcus Sheridan

5 Essential Qualities of the Best Content Marketing Companies in the World

The rage is “content marketing,” but the reality is that many businesses are struggling to find success. After using content marketing to take his swimming pool company from near bankruptcy to ultra successful and the most trafficked swimming pool website in the world, Marcus Sheridan has spent the last 4 years studying what makes some companies “amazing” at content marketing (and getting results) while others just can’t seem to find the magic.

In this powerful and information-packed presentation, you’ll discover the 5 traits that make companies ultra successful at generating revenue through content marketing and see actual examples of how you can apply these fundamentals immediately to your business.

Get to know Marcus: In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world—www.RiverPoolsandSpas.com.

Marcus SheridanWith such success, in late 2009, Sheridan started his sales, marketing, and personal development blog— The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Timeswhere he was referred to as a “web marketing guru.”

Today, when Sheridan is not giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children.

Whether it’s a TED talk, an industry conference keynote, or a company event—Marcus Sheridan has become internationally known for his incredibly unique speaking and communication style.

The following are Sheridan’s trademarks:

  • Highly Interactive Style 
  • Extremely Passionate 
  • Incredible Story-Telling and Thought Provocation 
  • Applicable Teachings that can be Immediately Applied by Listeners 
  • Energizing, Engaging, and Loaded with Spontaneous Humor

What people say about Marcus Sheridan:

“Marcus rocked Content Marketing World. By far, he was the most talked about speaker at the event, leaving a lasting impression of great content + amazing style. Looking forward to making Marcus even a bigger part of our event next year.”

- Joe Pulizzi of Junta42 and Content Marketing Institute

“Marcus Sheridan recently spoke at our Optimization Summit in Atlanta and he absolutely knocked it out of the park. His down-to-earth style resulted in a presentation that was both educational and entertaining. His passion for content marketing is infectious our attendees raved about his session, rating him as one of the highest presenters at our event. If you haven’t had an opportunity to see Marcus in person, do it – he’s outstanding.”

- Paul Clowe, Senior Director of Finance & Operations, Primary Research MECLABS / MarketingSherpa 

So, be sure to join us on Wednesday November 19th.

Learn what data is important, and how you can use it to create marketing strategies that work! 

Q&A to follow featuring presenters

Who Should Attend?:

  • Professional Internet Marketers
  • Savvy Sales Professionals
  • Marketing Directors, Managers, CMO’s
  • PR and Communications Professionals
  • Business Owners
  • Anyone who wants to learn how to take content marketing to the next level, and generate revenue for your business!

WHAT:

  • Actionable tips & tactics 
  • Professional networking event
  • Some tasty food

WHEN:

Wednesday, November 19th, 6pm

  • 6pm – 7pm: Check-in, networking, food & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speaker(s)
  • 8:30-9pm: Q&A and wrap up. 

WHERE:

AdobeAdobe Technology Campus
3900 Adobe Way 
Lehi, Utah 84043

COST & RSVP DETAILS

Free for all SLC|SEM members. $20 for general public.

Note: Must arrive and be checked in prior to 7pm as doors to Adobe Campus locks.

*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

Posted in Events | Leave a comment

Marketing Automation brings Marketing Synergy. Powered by Marketo

We all know a great event starts with having a great crowd. Amazing food with an open bar isn’t a bad idea either. We’ve got the food & drinks covered, but we want your help with providing the crowd. Please share this event and invite your colleagues to join us!

Marketing Automation brings Marketing Synergy — Powered by Marketo 

About Marketo

This month’s feature presentation comes from one of the world’s fastest growing marketing automation companies, Marketo.

Marketo is the leader in digital marketing software and solutions. Digital, social and mobile technologies have forever altered the way organizations and marketers need to interact with people. Organizations need to engage with people in order to build meaningful and personalized relationships over time, instead of talking at them. We call it engagement marketing.

Stay informed of all things #SLCSEM by following us on Twitter. http://twitter.com/slcsem

Remember: Come hungry & thirsty. You know how we do things at The Leo! ;)
 
Q&A to follow featuring presenters.

WHAT:
    •    Actionable tips & tactics 
    •    Professional networking event. 

WHEN: 

Wednesday, October 15th, 6:00pm – 9:00pm
    •    6:00 – 7:00pm Check-in, networking, food & refreshments served. 
    •    7:00 – 8:30pm Presentations by guest speaker, panel discussion. 
    •    8:30 – 9:00pm Q&A and wrap up. 

 WHERE:


The Leonardo

209 East 500 South


Salt Lake CIty, UT 84111

COST & RSVP DETAILS
Free for all SLC|SEM members. $20 for all non-member and public ticket sales. 
Must be checked in prior to 7pm 
*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.
The SLC|SEM Board Email: info@slcsem.org 
Tweet: @SLCSEM / #SLCSEM

Posted in Events | Comments Off

September Recap: Content Marketing Principles to Live By

Wednesday night was packed with actionable content marketing strategy – if you weren’t there you seriously missed out! If I left anything important out of the recap below, feel free to add to my recap in the comments.

First Up: David Malmborg, Right Intel – Content Marketing World Recap

Follow David at @davidmalmborg

David gave an actionable-insight-packed recap of Content Marketing World, which felt to me like free access to the best insights of CMW just one week behind the actual conference. Very cool.

David’s slides are linked below, and here are the highlights you’ll want to pay attention to: 

  • Look at the sales funnel from 1885 – that’s not a typo. Did you know there were diagrams for the sales pipeline from 1885?
  • Then take a look at Andrew Davis’s funnel highlighting the Consumer Journey, adapted from McKinsey Co.
  • “People don’t buy a 1/4 drill bit, they buy a 1/4 hole” – Ted Leavitt. Don’t try to force the product as the thing consumers are buying – talk about the benefits and the problem(s) it solves.
  • DAVID’s Hierarchy of Content Marketing Needs: Need for Content -> Need to be current -> Need to be relevant -> Need to be a leader -> Become a destination
  • The metaphor of the Big Rock and the Turkey Slices – Jason A Miller shows a case study where creating one large, quality piece of content (an E-Book) resulted in many opportunities for smaller pieces. By “large,” he means your masterpiece, your symphony. For example, each chapter of the E-Book was adapted into a Podcast, infographics from the E-Book were published around the web, blog post recaps were written, and it was even printed and sold as a book.
  • Matthew Sweezey’s slides on nurturing content through 4 sales stages will give you a lot of ideas for fitting content into your strategy that will speak to your audience as they move from one stage to the next.

Check out David’s presentation on SlideShare.net.

Final Speaker: Shante Schroeder, 97th Floor – Elevating Brands We Believe In 

Follow Shante at @shanteschroeder

Shante blew us away with impressive case studies and extremely interesting anecdotal examples of winning content strategies from her own work at 97th Floor. 

First off, she stressed the importance of focusing on a company’s bottom line as a core KPI. She explained that as an agency, her job is to create awareness, but in a way that ultimately drives leads, revenue and business for her clients.

“Everyone is looking to buy, but no one wants to be sold”

Customers, she pointed out, can spot a sales pitch from a mile away. But they don’t want to be sold. The key to a great content marketing campaign, then, is to fill the gap with content that answers their questions, curiosities, and concerns in order to win the sale. 

3 Principles

Shante explained that she approaches her marketing strategies with these principles – here are the highlights:

Principle 1: First comes the campaign

  • “Content marketing is only as successful as the campaign it supports”
  • Content shouldn’t run in a silo – it should support larger business needs.

Principle 2: Keep a communications angle

  1. “Become the media global+local angle” – think from a communications perspective, and try to understand the global and local angles.
  2. Instead of thinking of yourself as a marketer, think of yourself as the media.

Principle 3: Always think atomization: “Reimagine content, don’t just recycle” 

  • Content needs a point and a purpose.
  • Things can be beautifully remade into something else, but unless it serves the overall campaign or purpose, what’s the point of doing it?

Case Study Gold

Shante illustrated some impressive tactics and results that embody her 3 principles in a case study for her client OC Tanner, where her primary objective was to increase traffic. 

They compiled a landing page highlighting the “Top 10 Companies to Work for in Austin,” hoping to make OC Tanner a destination for relevant traffic, and not just a page view. 

Her team started reaching out to companies asking for collaboration but were seeing a very low response rate for email, so they took it up a notch by picking up the phone, and found a lot of success contacting individuals directly on the phone. Not only that – they were building real relationships and even received a lot of creative feedback and ideas for future content pieces! 

Ego Bait = Amplification

That single piece of content turned into at least 10 more as the companies promoted it and fed traffic through their content circles! 

What They Learned

  • Evergreen content is where it’s at.
  • Series-driven content is magical.
  • Co-created content makes it better.
  • Marketing WITH influencers amplifies content to heights it would never see without them.

Taking the Case Study Farther – Experimenting with New Media

Shante found further success with (of all things) Podcasting. After securing a host for an interview-style format, they started creating content that would be interesting to OC Tanner’s target audience, and then distributing it on iTunes and other Podcasting channels.

The Podcast turned out to be a hit, and ended up on some iTunes featured lists which grew the listener base much more quickly than they could have expected.

What They Learned

  • New platforms = less competition.
  • Refresh your blog voice with diversity in media.
  • True partnerships = ongoing opportunities.

Content Checklist 

Shante also shared the following (very useful) checklist to produce winning content:

  • Does it captivate?
  • Is it  compelling?
  • Is it  tweakable?
  • Is it scaleable?
  • Is it  results driven?
  • There was one more that I didn’t type fast enough to capture – can I look at anyone else’s notes?

 

Posted in Event Recaps | Comments Off

Strategies & Tools for Professional Content Marketing

Join us Wednesday (9/17/2014) from 6:00pm-9:00pm at the Leonardo Museum in Salt Lake City.

Join us Wednesday (9/17/2014) from 6:00pm-9:00pm at the Leonardo Museum in Salt Lake City.

Shante Schroeder

Shante Schroeder 

Lead Digital Marketer, 97th Floor 

Shante will be discussing the techniques she uses which have proven to consistently drive her largest clients amazing results. During her presentation you will learn how to execute professional-grade strategies & how to best utilize evergreen and series-driven content, co-creating content with influencers & new media opportunities.

As they say, “the proof is in the pudding” – and Shantel is bringing a bucket of pudding. Expect to be blown away by the case studies/stats/etc that will show you just how valuable a real content marketing strategy can be!  

 

David MalmborgDavid Malmborg

VP of Marketing and Customer Experience at Right Intel

A Content Strategy You Can Live By

He is also VP of SLCSEM. He has managed content strategies with SEO and Social Media for a few tech companies. He as worked both agency life and in-house marketing teams. He is not known for is garden and immaculate lawn but he loves to try. 

David was at the recent Content Marketing World event, and he will be sharing some of the best information he learned.

Stay informed of all things #SLCSEM by following us on Twitter. http://twitter.com/slcsem

Remember: Come hungry & thirsty  

You know how we do things at The Leo! ;)

Q&A to follow featuring presenters

WHAT:

  • Actionable tips & tactics 
  • Professional networking event. 

 WHEN: 

Wednesday, Septermber 17th, 6pm  

  • 6pm – 7pm: Check-in, networking, food & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speaker, panel discussion. 
  • 8:30-9pm: Q&A and wrap up. 

 WHERE:

The Leonardo

The Leonardo
209 E 500 S
Salt Lake CIty, UT 84111 

COST & RSVP DETAILS

Free for all SLC|SEM members. $20 for all non-member and public ticket sales. 

Must be checked in prior to 7pm 

*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

The SLC|SEM Board Email: Info@slcsem.org 
Tweet: @SLCSEM / #SLCSEM

Posted in Events | Comments Off

Recap: The Best of Wednesday’s Data Driven Marketing Strategies Event

Wednesday night was packed with data analysis tips, an ALS ice bucket challenge, and a very packed room, thanks to a DigiCert sponsorship. The last several events have seen a very good turnout, and as always the SLCSEM board lined up a very impressive cast of presenters.

Check it out – you can watch all three videos on Youtube!

Brian Trzupek, VP of Strategic Products at DigiCert

The Intersection of SSL and SEO (and a new tool announcement!)

Brian Trzupek - The Intersection of SSL and SEO

Brian spoke about Google’s announcement on August 6 revealing that HTTPS encryption (accomplished with a valid SSL certificate) is a ranking signal they are already considering.  

Google had this to say about the new ranking factor, which is a part of the HTTPS Everywhere initiative:

“…over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” – Webmaster Central Blog

Brian emphasized the growing need for SEO teams and agencies to enable SSL on the websites that they optimize for ranking success, and to make sure that competitors aren’t getting an edge that is very easy for anyone to take advantage of.

Brian and the DigiCert team announced the release of their DigiCert® Always-On SSL Site Checkera very handy tool that lets you check how many domains rank for any given search query:

DigiCert Always-On SSL Site Checker

 

Follow DigiCert on twitter: @digicert

Joe Martin, Manager, Adobe Digital Index Team

Using Data to Drive Strategy

Joe Martin - Using Data to Drive Strategy

The second keynote was by Joe Martin of the Adobe Digital Index team, and was packed with examples of winning content strategies that capitalize on Adobe’s big data sets. Joe mentioned that Adobe handles 6 out of 10 online sales, which means he has a gargantuan data set to play with, and he and his team are using it in some very exciting ways.

Adobe Online Sales

He started out though by saying that it doesn’t take access to huge data sets to use data for content and traffic generation strategies. His own personal blog initially started out with virtually zero monthly page views, so he spent $100/mo driving traffic to the blog and working with that tiny data set to understand user behavior. He adapted the website based on what the data told him and things started getting “meta” when he saw significant traffic increases as he blogged about the analytics of his own blog.

Joe Martin

Content Strategies Evolve

Joe shared an anecdote from when the Adobe Index team was initially trying to improve Adobe Digital’s brand recognition, they didn’t hit a home run with their first strategy. As Joe proved with an informal poll of the audience, when we think about Adobe we think about Photoshop/CS/Acrobat – not Digital Marketing, so they had a challenge on their hands.

Their initial content strategy was to produce some very in-depth whitepapers, offering them as downloads for form submissions, and saw only a fraction of the success they expected to see (100s of monthly downloads rather than 1000s). 

whitepaper results

Their content strategy evolved into mining their data sets and publishing bold marketplace predictions and aggregate data trends, and they struck gold. 

The initial (unsuccessful) whitepaper strategy was launched in early 2012; fast forward to Thanksgiving, and the team used online consumer data to forecast Black Friday sales within 1% accuracy, earning media highlights nationwide, including some face time on CNBC to talk about it.

“Seize the opportunity. Look at the data you’re mining, and make the most of it” – Joe Martin

Joe and his team also mined web traffic data as it correlated to Super Bowl ads, which sparked regular media mentions in the weeks surrounding the big game. The Digital Index team was able to show and publish which ads had the most success in driving traffic to the advertiser’s websites, and which ads were not so successful. 

“What we were able to prove was that website visits to advertisers [...] actually spiked quite a bit after the Super Bowl. So it shows that if goal to get traffic to your website from your Super Bowl ad, then it works”

 superbowl stats

This data-mining-and-publishing strategy led to several successful outcomes:

data mining results

Now this data is impressive and all, but almost none of us have access to data sets that compare to Adobe’s, so Joe brought up 5 data sources that virtually every company is already sitting on that we have no excuse to ignore in setting marketing and content strategy:

  1. Business Intelligence
  2. Web Analytics
  3. Marketing Research
  4. Community Threads
  5. Customer Stories

And finally, from Joe’s recap slide, he recaps his own takeaways:

  • Organize a content team
  • Discover your unique data
  • Create content strategy goals, SEO, Social, PR
  • Start creating press outlet relationships
  • Share your data discoveries with other groups to drive their business goals

Connect with Joe on Twitter (@joeDmarti and @Adobeindex).

J. Rhett Frandsen, SVP of Corporate Strategy, Rakuten Marketing (Formerly Media Forge)

Omni-Channel Data Analysis

J. Rhett Frandsen, SVP of Corporate Strategy, Rakuten Marketing

Rhett had some very interesting points on the importance of understanding cross-channel performance and attribution. It is a complex landscape but he and the Rakuten Marketing team are pioneering proper ways to understand multichannel data.

He points out that many marketers see “channel-siloed reporting” that doesn’t account for the contribution of other channels to any given purchase.

siloed reporting

 

On the flip-side, many marketers look at multichannel reports and may overestimate the value of some channels. This is where omni-channel reporting can help to solve those problems.

omni channel reporting

Rhett used this single example purchase as an illustrative example – this customer saw 28 touch points before making a single purchase, and most marketers will attribute that purchase to the last touchpoint, which in this case was an email.

example purchase

In this case, the email marketing team might try (unfairly) to claim all the success of the sale, much like the story of the 1980 NY Marathon winner, Rosie Ruiz, who actually took the subway for most of the route and joined the pack of runners at the end and easily sprinted to the finish.

Rosie Ruiz, marathon faker

 

Importance of distributing credit:

“This is what we’re providing our search team and our display team and our affiliate team and all of our marketing services with, so that they can go to their advertisers and say ‘Hey look, I want you to understand that I know I’m the best search vendor for you because I’m operating with a comprehensive view of all of your marketing initiatives, and I know that my marketing program is not just impacting in a silo, but how it’s influencing or impacting or creating lift across all of your channels.”

Rhett reminded the group of the importance of tracking new vs returning visitor touchpoints and understanding the difference between the two. Most companies place a higher priority on new customer growth, and their touchpoint path will likely look very different from that of a returning customer.

new vs returning

A lot of marketers and business owners try to tear channels apart and manage them differently, when we should be thinking about how each channel interplays with the next, and how to combine them for high conversion outcomes. He emphasized this point with the following slide which proves that conversions are higher when there is channel overlap:

channel overlap and conversion

And finally, the conversion rates of both display and affiliate channels dramatically improves with channel overlap – in this example from a conversion rate of 7% and 2%, respectively, to 16%.

display affiliate

Follow Rakuten Marketing on Twitter: @RakutenMKTG_US

Posted in Event Recaps | Comments Off

Creating a Data Driven Marketing Strategy

Wednesday, August 20, 2014. 

Update: Due to a Generous Sponsorship from DigiCert the Aug 20th Event Is Now Free/Open To All Utah Marketing Professionals! Please RSVP quickly as we expect this to be a SOLD OUT event! 

DigiCertDigiCert is an SSL Certificate Authority (CA) and a premier, trusted provider of enterprise security solutions with an emphasis on authentication and encryption via managed PKI and high-assurance digital certificates. Headquartered in Lehi, Utah, USA, DigiCert is trusted by more than 80,000 of the world’s leading government, finance, healthcare, education and Fortune 500® organizations. DigiCert has been recognized with dozens of awards for providing enhanced customer value, premium customer service and market growth leadership. For the latest DigiCert news and updates, visit digicert.com, like DigiCert on Facebook® or follow Twitter® handle @digicert. 

Without the data, marketing could be a complete waste of time and money. Data can help guide your marketing strategy in the right direction

We have two excellent presenters for you this month 

J. Rhett Frandsen,  SVP of Corporate Strategy, Rakuten Marketing 

J. Rhett FrandsenJ. Rhett Frandsen was named Senior Vice President of Corporate Strategy in May 2014. He was previously Vice President of Sales and Business Development at MediaForge, which was acquired by Rakuten Marketing in 2012.

Frandsen currently provides the strategic direction for all Rakuten Marketing channel, product, and regional development. This entails providing new and innovative business strategies, guiding market positioning, and helping to build out the company’s cross-channel marketing capabilities. In his previous position at Rakuten MediaForge, he helped with the creation and development of Rakuten Marketing’s multi-channel marketing attribution tool, Cadence. He is passionate about creating sustainable value through innovation for advertisers, publishers, and agencies. He is an expert in the planning and implementation of emerging media and technologies that push digital marketing into the future. Prior to this role, Frandsen served in several executive positions at Rakuten MediaForge that led to its success and eventual acquisition by Japan based Rakuten. He has a B.A. in International Business from Westminster College.

Joe Martin, Manager Adobe Digital Index Team

Joe MartinJoe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than seven years in consumer data analysis, corporate strategy, and digital marketing.

His reports have been featured on CNBC, WSJ, NY Times, Mashable, TechCruch, Forbes, AP, and other top tier press. He was most recently most recently quoted in Forbes and the NY Times for his findings around the World Cup. Joe is currently working as a Manager for the Adobe Digital Index team.

 

Understand How New SSL Ranging Factors Impact Your Website

As you have heard, Google is now using SSL/HTTPS as ranking factors for websites.

  • How is this going to impact search, now and in the future?
  • Is it best to be an early adopter? 
  • How can you as an SEO, or agency, help your clients with the transition? 

Brian Trzupek, VP of Strategic Projects, DigiCert Inc. 

DigiCert BrianMr. Trzupek brings his analytical expertise on many security subjects including PCI DSS, SaaS, cloud computing, vulnerability assessment, and TCP/IP. He is currently the VP of Strategic Projects at DigiCert where he oversees many partnerships and various initiatives designed to build value for DigiCert customers.

He previously worked for more than six years as VP of Managed Identity and Authentication at Trustwave where he helped fight cybercrime, protect data, and reduce security risk. Prior to Trustwave he was a founder of Creduware Software, Inc. a company that automated credential password and digital certificate renewal and installation, as well as policy based application monitoring.

So, be sure to join us on Wednesday August 20th.

Learn what data is important, and how you can use it to create marketing sttrategies that work! 

Q&A to follow featuring presenters

WHAT:

  • Actionable tips & tactics
  • Marketers discuss failure points & ways to win with search. 
  • Professional networking event. 

WHEN: 

Wednesday, August 20th, 6pm – 9pm  

  • 6pm – 7pm: Check-in, networking, food & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speaker, panel discussion. 
  • 8:30-9pm: Q&A and wrap up.
 

WHERE: 

Adobe Technology Campus

3900 Adobe Way

Lehi, Utah 84043 

 

COST & RSVP DETAILS

Free for SLCSEM.org members, $20 for non-member tickets. 

Current Members: 

SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. 

Members have until 72 hours prior to the event to RSVP / claim their tickets. 

Annual membership dues must be current to claim your seat(s).

  • If you are unsure of membership status, contact: memberships@slcsem.org
Non-Member / At the Door Fees: 

Unclaimed member tickets may be sold to the general public. 

Walk-ins / not pre-registered – $20 at the door payable by credit card only. Must be checked in prior to 7pm.

Posted in Events | Comments Off

2014 State of Search – What Works and What Doesn’t

2014 State Of Search – What Works, What Doesn’t

Presented by Search Engine Land 

Elisabeth OsmeloskiReady to hear from the leading online marketing publication in the world? Search Engine Land is bringing best practices and top tips for search marketers in Utah on Wed July 16th gets everyone involved.

Elisabeth Osmeloski (our previous president at SLCSEM) is finally putting on her Search Engine Land hat and will share some valuable insights into the current state of search marketing! Conferences around the nation have been kicked into high gear, and plenty has changed in the search landscape.

Join us on July 16th for a different kind of event – with Search Engine Land leading an interactive presentation that will mix information with participation.

Get the latest scoop on trends in SEO, SEM and related digital marketing disciplines to find out which tactics are a FAIL and which tactics should still be a part of your marketing mix.

Follow Elisabeth on Twitter

Q&A to follow featuring Elisabeth Osmeloski

WHAT:

  • Actionable tips & tactics
  • Marketers discuss failure points & ways to win with search. 
  • Professional networking event. 

WHEN

  • Wednesday, July 16th, 6pm – 9pm  
  • 6pm – 7pm: Check-in, networking, food & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speaker, panel discussion. 
  • 8:30-9pm: Q&A and wrap up.
 

WHERE: 

Adobe Technology Campus
3900 Adobe Way
Lehi, Utah 84043 

 

COST & RSVP DETAILS:
Free for SLCSEM.org members, $20 for non-member tickets. 

Current Members: 

SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. 

Members have until 72 hours prior to the event to RSVP / claim their tickets. 

Annual membership dues must be current to claim your seat(s).

  • If you are unsure of membership status, contact: memberships@slcsem.org

Non-Member / At the Door Fees: 
Unclaimed member tickets may be sold to the general public. 

Walk-ins / not pre-registered – $20 at the door payable by credit card only. Must be checked in prior to 7pm.

*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

Posted in Events | Comments Off

Bad Content is Killing Your Business – Learn How to Fight Back

Ask yourself: “What is the most important thing someone can do to improve online success?” Here’s the answer 99.999% of search engine marketing experts will give you: Content is King!  If that’s the case, don’t you think it’s about time you learned how to create engaging content?

There is a formula professionals use to attract & engage readers that anyone can follow. The key is learning it…

Announcing SLC|SEM’s Next Event: Bad Content is Killing Your Business – Learn How to Fight Back!

SLC|SEM RETURNS TO THE LEONARDO MUSEUM ON JUNE 18TH FOR OUR BIGGEST EVENT EVER!

Featuring: Jonathan Maberry

Jonathan MaeberryJonathan Maberry is a New York Times best-selling and multiple Bram Stoker Award-winning horror and thriller author, editor, comic book writer, magazine feature writer, playwright, content creator and writing teacher/lecturer.

He has previously been the keynote speaker of dozens of large conferences. These include: Comic Con, Zombie Fest, ThrillerFest and the American Library Association.

In addition, he currently has multiple books optioned for film and/or television development. Something you may not know: Jonathan was inducted into the martial-arts hall of fame in 2004.

Basically, if you love The Walking Dead, Die Hard or kick-ass graphic novels – you will love Jonathan Maberry.

Visit his website for more info:http://www.jonathanmaberry.com 
You can follow him on Twitter @jonathanmaberry

(BTW – We have 40-50 books to give away on a first-come basis to #SLCSEM members!)

  

Opening Presenter: Dan Bischoff

Dan BischoffDan acknowledges the main event here is the zombie author. So, he says, you can bypass his bio and just look at Maberry’s awesome bio, again. ;^)

If you’re still here, Dan has 10 years of experience creating professional content. As editor for the Associated Press, his work was published in USAToday, ESPN, Sports Illustrated, CNN, Deseret News, and the Salt Lake Tribune. He’s also a proven digital marketer and led content marketing and social strategies for SEO.com, Lendio, and most recently, Nature’s Sunshine.

Dan will speak on how he brought Nature’s Sunshine back from the dead by creating a social strategy that added 30k fans, a 20% engagement rate, and $100k/month in additional revenue.


As you can see, this is going to be an amazing event.

Please RSVP ASAP as this is a guaranteed sell-out.

Please contact us should you have any questions or special requests.

Cheers,

The SLC|SEM Board Email: Info@slcsem.org 
Tweet: @SLCSEM / #SLCSEM


WHAT:

  • Actionable tips & tactics
  • Professional networking event. 

WHEN: 

Wednesday, June 18th, 6pm – 9pm  

  • 6pm – 7pm: Check-in, networking, food & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speaker, panel discussion. 
  • 8:30-9pm: Q&A and wrap up.

WHERE: 

The Leonardo

209 E 500 S
Salt Lake City, Utah 84111 

COST & RSVP DETAILS

Free for SLCSEM.org members, $25 for non-member and public tickets. 

Note: This event is open to the public. Any seats not reserved by SLC|SEM members by Wednesday June, 12 will be opened up to the public.

Current Members: 

SLC|SEM members, please choose the proper ticket option above. Note: All member tickets ordered will be verified against our current member database.

Members have until 72 hours prior to the event to RSVP / claim their tickets. 

Annual membership dues must be current to claim your seat(s).

  • If you are unsure of membership status, contact: memberships@slcsem.org
Non-Member / At the Door Fees: 

Unclaimed member tickets may be sold to the general public. 

Walk-ins / not pre-registered – $25 at the door payable by credit card only. Must be checked in prior to 7pm.

*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

Posted in Events | Comments Off

Corporate Blogging & Performance Frameworks

Two Great Presentations You Do Not Want To Miss

Corporate Blogging Among the Fortune 500: New Research on the Current State of Owned Content Strategy

Scott CowleyScott Cowley, marketing strategy instructor and digital marketing researcher at Arizona State University

For many companies, content marketing is the catalyst that keeps the brand top-of-mind and helps to humanize corporate communications. But the practice is complicated when it comes to corporate blogging among the Fortune 500. Come learn about some of the innovative things the blogging F500 are doing today (peppered with a rich history of quiet failures, stops, and restarts). This first-look presentation is based on data collection completed in May 2014.

Scott Cowley was previously the head of search engine optimization at ZAGG, SEO manager at SEO.com, and blogger for Search Engine Journal prior to moving to Phoenix to pursue a PhD in marketing at Arizona State. He frequently consults with student entrepreneurs and SMBs about SEO and digital strategy and is currently editing a college textbook on digital marketing. Though still early in the PhD program, his research focuses on linking digital strategy (specifically content and social media strategy) to corporate performance. He is a BYU graduate and can be found on Twitter @scottcowley.

Performance Frameworks – a visual guide to key objective and KPIs for marketing teams and agencies. 

Chuck Sharp, Right Intel

Chuck Sharp, CEO Right Intel

Understanding what success is to a company and agency can be discovered through strategic conversations and the development of a performance framework. This framework will be a visual guide that outlines objectives and supplemental KPIs to achieve goal-oriented success.

Chuck is the CEO and founder of Right Intel Corporation, a marketing intelligence software company. Current clients include Verizon, Hilton, P&G and a number of top agencies. Prior to Right Intel, Chuck founded and sold a firm that acted as the outsourced analytics group for agencies across the globe. Chuck also ran the performance analytics practice for iCrossing.

Chuck speaks at numerous industry events, including the National Center for Database Marketing (NCDM), Search Engine Strategies (SES), Association of National Advertisers (ANA), and was published in the Journal of Integrated Marketing. He sits on the board of the Information Systems Program at the University of Utah.

He is a frequent guest speaker at Northwestern University and is an adjunct professor at the University of Utah. Chuck graduated from the University of Utah and received a Master degree in Integrated Marketing from Northwestern University.

Discussion Panel / Q&A to follow featuring Dave and Chuck

WHAT:

  • Actionable tips & tactics
  • Marketers discuss failure points & ways to win with search. 
  • Professional networking event. 

WHEN: 

Wednesday, May 21 from 6pm – 9pm  

  • 6pm – 7pm: Check-in, networking, food & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speaker, panel discussion. 
  • 8:30-9pm: Q&A and wrap up.
 

WHERE: 

Adobe Technology Campus
3900 Adobe Way
Lehi, Utah 84043 

COST & RSVP DETAILS

Free for SLCSEM.org members, $20 for non-member tickets. 

Current Members: 

SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. 

Members have until 72 hours prior to the event to RSVP / claim their tickets. 

Annual membership dues must be current to claim your seat(s).

  • If you are unsure of membership status, contact: memberships@slcsem.org
Non-Member / At the Door Fees: 

Unclaimed member tickets may be sold to the general public. 

Walk-ins / not pre-registered – $20 at the door payable by credit card only. Must be checked in prior to 7pm.

*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

Have questions about The Art of Social Intelligence & Performance Frameworks – May 21, 2014? Contact SLCSEM.org 

 

Posted in Events | Comments Off

Relationships: Building Them for Now and Later

Relationship building is a way of life for marketers. However, many times we dig into all the various aspects of digital marketing so deep that maintaining those relationships doesn’t get the time and effort it deserves. Questions often asked are “What are the best methods to discover relationships valuable to my company?” or “How can I effectively maintain relationships I’ve worked hard to maintain?”. It is through these quality relationships that campaigns succeed and quality links are created.

Join us on April 16, 2014 to learn how to build, maintain, and track your valuable relationships.

To teach us these relationship building skills, we have three experts in relationship building coming to share their knowledge.

Featured Speakers:

Paul May

 Paul May, CEO and co-founder of Buzzstream:

Paul MayPaul is the CEO and co-founder of BuzzStream. Paul is a serial entrepreneur, having spent his career starting and working on early stage startups.

Prior to BuzzStream, he was a Principal at Orr Ventures, a seed venture fund, where he was brought in to serve as VP of Marketing for WaveBender. Paul has held senior roles in product, marketing, and business development at a number of successful companies, including SupportSoft, AlterPoint and BMC Software.

Paul has an MBA from Rice University and a BA from the University of Texas at Austin.

Twitter: @PaulMay | Google Plus: Paul on G+

 

Dan SorensenDan Sorensen, Communications manager at Fusion-io: 

Dan SorensenDan Sorensen is communications manager at Fusion-io where he creates content, builds campaigns and develops relationships with media in the enterprise technology industry.

Twitter: @Sorensenpower | Linkedin

 

 

 

 

Britnee JohnstonBritnee Johnston, Communications Manager at Thanksgiving Point:

Britnee Johnston is the communications manager at Thanksgiving Point. In 2013, Britnee helped Thanksgiving Point secure more than 100 news stories by developing and maintaining good relationships with the local media.

Twitter: @britneejohnston


After our experts share their wisdom, we will have an interactive Q&A session.  During the Q&A, we invite you to ask the relationship questions that have been plaguing you.  Come prepared with questions and we guarantee our speakers will come prepared with answers.


WHAT:

  • Learn how to track and maintain relationships that you have and will build from the CEO of Buzzstream, Paul May.
  • Discussions about relationship building and ways to discover and leverage relationships relevant and valuable to your company by the Communications Manager at Fusion-io, Dan Sorensen
  • Professional networking

WHEN:

Wednesday, April 16th, 6pm – 9pm

  • 6pm – 7pm: Check-in, networking, food & refreshments served.
  • 7pm-8:30pm: Presentations by guest speaker, panel discussion.
  • 8:30-9pm: Q&A and wrap up.
 

WHERE: 

Adobe Technology Campus
3900 Adobe Way
Lehi, Utah 84043

*If you are unsure of membership status, contact: memberships@slcsem.org

COST & RSVP DETAILS

Posted in Events | Comments Off