Traditional PR has always been about the art of story telling, the maturing SEO industry has always touted “Content is King” and the new kid on the block, Social Media has jumped into the game. The new reality is that all of these marketing channels need to work together for optimal success.
We’ll dive into how to form a successful content marketing strategy that takes all three disciplines into consideration and provide takeaways for you to drive real value and ROI for your brand or clients.
Cheryl Snapp Conner, Founder SnappConner PR, twitter: @CherylSnapp
Cheryl Snapp Conner, founder and managing partner of Snapp Conner PR, has more than 22 years of experience in public relations for leading technology firms. Snapp Conner has led four successful tech PR agencies since 1989, and has been recognized as one of Utah’s 30 Women to Watch. She is a trustee of the Utah Technology Council (UTC) and had directed the UTC Communications Committee since 2004. Snapp Conner has directed strategic PR programs for companies ranging from Novell to Lexmark to Altiris, Inc. Most recently, prior to founding Snapp Conner PR in April 2007, she co-founded Snapp Norris Group in December 2002 and assisted that company in becoming one of the nation’s top 20 mid-sized PR agencies in the U.S.
Drew Conrad, Internet Marketing Specialist for Zagg, twitter: @DrewConrad
Drew Conrad is the social media marketing specialist for ZAGG, Inc, the #1 brand in mobile accessories. He directs all of ZAGG’s social media commerce initiatives and affiliate program. This year, it is estimated that ZAGG.com will generate $1 million in revenue directly from social media traffic sources. Prior to ZAGG, Drew directed social media for the Utah Olympic Park and was a social media strategist for the Utah Attorney General.
Join the best and brightest in Utah’s local marketing scene for an evening of networking and thought-provoking discussion on the top trends in digital marketing today!
When: Tuesday, November 13th, 6 – 9pm
- 6 – 7pm: Networking Time
- 7 – 8:30pm : SLCSEM Intro, Speaker Presentations
- 8:30 – 9pm: Audience Q&A
Where: The Leonardo
209 E 500 S
Salt Lake City, UT 84111
NOTE: Free Tickets are only available to current SLC|SEM members on a first-come, first-serve basis.
We do ask that members pre-register for each event as early as possible so that we may plan space accordingly and open up additional tickets to non-members before the event.
Please DO NOT register unless you or your company has already purchased a membership. You can become a member of SLC|SEM online now and be guaranteed a seat to attend networking events with an annual membership.
Limited tickets may be available to non-members for a fee, if space allows. You must pre-register in advance and pay online or at the door.
Held at partner venue, The Leonardo - the newly renovated Arts, Science & Technology Museum in Downtown Salt Lake City. Note: the museum is closed to visitors on Tuesdays.