Relationships: Building Them for Now and Later

Relationship building is a way of life for marketers. However, many times we dig into all the various aspects of digital marketing so deep that maintaining those relationships doesn’t get the time and effort it deserves. Questions often asked are “What are the best methods to discover relationships valuable to my company?” or “How can I effectively maintain relationships I’ve worked hard to maintain?”. It is through these quality relationships that campaigns succeed and quality links are created.

Join us on April 16, 2014 to learn how to build, maintain, and track your valuable relationships.

To teach us these relationship building skills, we have three experts in relationship building coming to share their knowledge.

Featured Speakers:

Paul May

 Paul May, CEO and co-founder of Buzzstream:

Paul MayPaul is the CEO and co-founder of BuzzStream. Paul is a serial entrepreneur, having spent his career starting and working on early stage startups.

Prior to BuzzStream, he was a Principal at Orr Ventures, a seed venture fund, where he was brought in to serve as VP of Marketing for WaveBender. Paul has held senior roles in product, marketing, and business development at a number of successful companies, including SupportSoft, AlterPoint and BMC Software.

Paul has an MBA from Rice University and a BA from the University of Texas at Austin.

Twitter: @PaulMay | Google Plus: Paul on G+

 

Dan SorensenDan Sorensen, Communications manager at Fusion-io: 

Dan SorensenDan Sorensen is communications manager at Fusion-io where he creates content, builds campaigns and develops relationships with media in the enterprise technology industry.

Twitter: @Sorensenpower | Linkedin

 

 

 

 

Britnee JohnstonBritnee Johnston, Communications Manager at Thanksgiving Point:

Britnee Johnston is the communications manager at Thanksgiving Point. In 2013, Britnee helped Thanksgiving Point secure more than 100 news stories by developing and maintaining good relationships with the local media.

Twitter: @britneejohnston


After our experts share their wisdom, we will have an interactive Q&A session.  During the Q&A, we invite you to ask the relationship questions that have been plaguing you.  Come prepared with questions and we guarantee our speakers will come prepared with answers.


WHAT:

  • Learn how to track and maintain relationships that you have and will build from the CEO of Buzzstream, Paul May.
  • Discussions about relationship building and ways to discover and leverage relationships relevant and valuable to your company by the Communications Manager at Fusion-io, Dan Sorensen
  • Professional networking

WHEN:

Wednesday, April 16th, 6pm – 9pm

  • 6pm – 7pm: Check-in, networking, food & refreshments served.
  • 7pm-8:30pm: Presentations by guest speaker, panel discussion.
  • 8:30-9pm: Q&A and wrap up.
 

WHERE: 

Adobe Technology Campus
3900 Adobe Way
Lehi, Utah 84043

*If you are unsure of membership status, contact: memberships@slcsem.org

COST & RSVP DETAILS

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Digital Marketing & the Decentralization of SEO – February 19th Event

Where does SEO live in your organization? Does it fall to one person’s job responsibilities, or across many? Does the C-level support SEO, encourage it or fail to understand it? Where does it fit in with all of the other tasks your marketing group handles – paid search, social media, content development, email marketing and analytics? Do you use paid search and social media insight to help inform your SEO strategy?

Learn how to evolve the role of search in your company’s online marketing efforts at the next SLCSEM.org event, Wednesday, February 19, 2014. 

Plus: Meet the new SLCSEM.org Board of Directors!

Digital Marketing & The Decentralization of SEO

SEO is on your job description, even if you don’t know it. The function of SEO within organizations has changed, but it needs to evolve further. Traditionally SEO is viewed within enterprise companies as a specific focus and department, but SEO works best as a function of the entire organization. It needs to be built into the fiber of the company.

Being successful means understanding how various departments and stakeholders influence the success – and failure – of SEO programs whether they’re aware of it or not.

WHO:

Discussion Panel featuring  these SLC|SEM Members who will share details on how SEO, paid search & social work together (and how they sometimes don’t) in their organizations:

WHAT:
  • Actionable tips & tactics to evolve search marketing in your organization.
  • Marketers discuss failure points & ways to win with search.
  • Professional networking event.
WHEN:  Wednesday, February 19th, 6pm – 9pm  
  • 6pm – 7pm: Check-in, networking, food & refreshments served. >
  • 7pm-8:30pm: Presentations by guest speaker, panel discussion.
  • <8:30-9pm: Q&A and wrap up.
WHERE:  Adobe Technology Campus 3900 Adobe Way Lehi, Utah 84043 COST & RSVP DETAILS Free for SLCSEM.org members, $20 for non-member tickets. Current Members:  SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. Members have until 72 hours prior to the event to RSVP / claim their tickets.  Annual membership dues must be current to claim your seat(s).
  • If you are unsure of membership status, contact: memberships@slcsem.org
Non-Member / At the Door Fees: 
Unclaimed member tickets may be sold to the general public.  Walk-ins / not pre-registered – $20 at the door payable by credit card only. Must be checked in prior to 7pm. *ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

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New Marketing Strategies & Fresh Tactics for 2014 – January 29th Event

You may have noticed by now, but our first event of 2014 is scheduled a bit later in the month than usual. Well, as they say, good things come to those that wait – and this is no exception! Join us on January 29th (6:00pm-9:00pm at the Adobe Building in Lehi, Utah) as our featured speakers, Jordan Kasteler and Ryan Hutchings help you conquer your search resolutions with our “New Strategies & Fresh Tactics for 2014” event.

This is a can’t miss event! Here’s why…

Featured Speakers Jordan Kasteler, Digital Marketing Strategist, Vizion Interactive Jordan Kasteler is a recognized industry expert on Search, Social & Content Marketing, an international conference speaker, blogger at MarketingLand.com and SearchEngineLand.com, and published author of A to Z: Social Media Marketing. Prepare to be put into the mind- vice as Jordan shows you what it takes to play with the big boys, destroys current misconceptions & sets the stage for executing successful SEO, social media and content marketing strategies for 2014 and beyond… 

Ryan Hutchings, Director of Online Marketing, VacationRoost.com Ryan will show you once again why he’s one of the best in the business when he jumps on stage to discuss Conversion Optimization & ROI/Testing. Ryan will present real CRO tactics which actually improve ROI – all backed by real case studies. Make sure to pay close attention as Ryan walks you through the steps he took to achieve results most people can only dream about!

Don’t believe that these guys are that awesome? Well…you’ll have your shot to find out for yourself by testing out their skills during our first ever session of: Stump the Experts during Q&A time.  During this time our expert speakers will be available to do real-time site analysis, provide instant feedback and powerful recommendations. Come prepared with your toughest questions and any current SEO or broader marketing issues you are facing. 

We are gearing up for a huge 2014 here at SLC|SEM. Let’s start off with a bang! RSVP today. WHO: 

 
WHAT:
  • Fresh new search, social & content marketing tactics! 
  • Conversion testing & ROI optimization tips! 
  • Professional networking event. 
WHEN:  Wednesday, January 29th, 6pm – 9pm  
  • 6pm – 7pm: Check-in, networking, food & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speakers.
  • 8:30-9pm: Live Optimization & Campaign tips and wrap-up.
 
WHERE:  Adobe Technology Campus 3900 Adobe Way Lehi, Utah 84043  COST & RSVP DETAILS Free for SLCSEM.org members, $20 for non-member tickets.  Current Members:  SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event.  Members have until 72 hours prior to the event to RSVP / claim their tickets.  Annual membership dues must be current to claim your seat(s).
  • If you are unsure of membership status, contact: memberships@slcsem.org
Non-Member / At the Door Fees: 
Unclaimed member tickets may be sold to the general public.  Walk-ins / not pre-registered – $20 at the door payable by credit card only. Must be checked in prior to 7pm. *ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

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SLC|SEM Holiday Party December 11th Downtown SLC

slcsemholiday

WHAT: 

  • Holiday celebration for all SLCSEM.org current members
  • Join us for Holiday Food & Drinks, Fun & Friends!
  • 1 drink ticket per attendee + Cash Bar available.

WHEN: 

  • Wednesday, December 11th, 5pm – 9pm
WHERE:  Peery Hotel 110 West Broadway Salt Lake City, Utah 84101

Details: 

  • Valet parking is $10 per car per night
  • Self parking is $6/10 hour period or $12/24 hour period in the Capitol Parking lot to the West of the building.
  • Discounted room rate of $69 may be available if you would like to reserve a hotel room for the evening, we will connect you with the hotel directly.

COST & RSVP DETAILS

Free for SLCSEM.org members onlyLIMITED SPACE AVAILABLE. Non-Member tickets will be sold only if space allows.

Current Members:  SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. Members have until 48 hours prior to the event to RSVP / claim their tickets. Annual membership dues must be current to claim your seat(s).

  • If you are unsure of membership status, contact: memberships@slcsem.org
Non-Member / At the Door Fees: 
Unclaimed member tickets may be sold to the general public. *ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

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November 13th: The Year In Search With Brett Tabke & Joe Laratro

2013 has been an eventful year in search marketing and 2014 is sure to present new challenges in SEO, PPC and social media marketing.

pubcon_redcolor_logoFULLTRANSPARENT Meet with fellow Utah marketers and hear from industry leader and founder of Pubcon events, Brett Tabke as he recaps the biggest gamechangers of the year and looks ahead to what’s next in digital marketing.

Featured Speakers:

Brett Tabke, @btabke Pubcon, Inc.

bretttabkeBrett Tabke is the Founder and CEO of WebmasterWorld and chair of Pubcon conferences. Tabke has run community networking sites continuously since 1984. He was also featured in the Biography Channel special on the Google founders. Tabke was a founding board member of SEMPO (Search Engine Marketing Professionals Organization). In addition to the thousands of educational posts he has written for the WebmasterWorld audience, he has also authored a chapter for the best selling “Google Hacks” book. Tabke coined several SEO staples as “Link Farm”, “SEO Themes”, and the classic “SERP” (Search Engine Results Page). He was also featured in the Biography Channel special on the Google founders. Tabke was also a founding board member of SEMPO. He is also the first known person to have fully decoded the Excite and most of the Altavista search engine algos. Tabke’s “26 Steps to 15k a Day” is one of the most widely read documents in SEO history.  

 Joe Laratro, @jlaratro, Pubcon, Inc & President, Tandem Interactive

  joe_laratroJoe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida’s Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles including Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Mr. Laratro just completed a new Advanced Analytics Certificate course for the University of San Francisco and will be releasing the “SEO Diet: Fit to be Found” book in the near future. WHO: 
  • Brett Tabke, @btabke, Pubcon, Inc.
  • Joe Laratro, @jlaratro Pubcon, Inc. & Tandem Interactive
  • Other speakers TBA
WHAT:
  • A look back at the biggest trends in search marketing in 2013, and what’s ahead for 2014.
  • Professional networking event. 
WHEN:  Wednesday, November 13th, 6pm – 9pm  
  • 6pm – 7pm: Check-in, networking & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speakers.
  • 8:30-9pm: Q&A and wrap-up.
 
WHERE:  Adobe Technology Campus 3900 Adobe Way Lehi, Utah 84043        COST & RSVP DETAILS Free for SLCSEM.org members, $20 for non-member tickets.  Current Members:  SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event.  Members have until 72 hours prior to the event to RSVP / claim their tickets.  Annual membership dues must be current to claim your seat(s).
  • If you are unsure of membership status, contact: memberships@slcsem.org
Non-Member / At the Door Fees: 
Unclaimed member tickets may be sold to the general public.  Walk-ins / not pre-registered – $20 at the door payable by credit card only. Must be checked in prior to 7pm. *ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

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SEO, SEM and Social Media Tips: SLC|SEM’s September Event Recap

SLC-SEM-September-event-recap With Fall rapidly approaching and the end of the year drawing near, it seemed only appropriate that this month’s SLC|SEM theme was last minute SEO, SEM and social media tips to meet your end of year goals. I’m always impressed with the turnout for SLC|SEM’s monthly events and can plan on seeing plenty of new and familiar faces. It’s a great resource to have an association that supports Utah’s digital marketing community.  These events are a fantastic opportunity for networking and to hear presenters discuss the latest search marketing trends, tactics and actionable tips. 107 Kicking off this month’s event was Brett Stevens, a PPC Team Lead at 180Fusion who discussed PPC Prep for the Holidays. Here are some highlights from his presentation.

What’s The Plan?

In order to successfully implement any paid marketing strategy Brett tells us we need a plan. Moving into Q4, we ideally should have a solid strategy, but with the ever-changing landscape of Google paid search, being agile in these six areas is key to success.

1. Offer Extensions

For those not familiar, an offer extension is a relatively new AdWords feature released in February of this year that provides advertisers with a way to distribute relevant offers inside their text ad to searchers. These special offers can give potential customers incentive to make a purchase. Offer_extensions Offer extensions can be beneficial in helping you drive traffic to your local business by publicizing promotions through your campaigns. Brett tells us it’s about driving the local traffic and tracking the offer to gain insights into purchaser behavior.

How to Optimize Offers for the Holidays: Test!

Brett recommends experimenting with different discounts and promotions now in order to discover what’s most appealing to customers and not wait for the holidays. Keep a close eye on what your competitors are offering and be prepared to make adjustments as needed.

2. Product Listing Ads

Product listing ads, or PLAs, are also a relatively new AdWords feature that are part of Google’s shopping  (sponsored) results. These results include additional information about product like price, images, and retailer name. If you’re in ecommerce and you’re not utilizing PLAs, you need to be because they work. Brett tells us that by utilizing PLAs, he’s seen year-over-year  CTR and conversions increase. Public Listing Ads

Optimizing Your Feed

Brett tells us to optimize our data feed by showcasing the products that really drive revenue and offers the following tips to help us capitalize on this feature:
  • Align and optimize your titles with user intent (brand, color, size).
  • Don’t use stock images. By adding a unique product image you can distinguish yourself from your competitors.
  • Don’t forget about mobile. With mobile now introducing PLAs and with more people shopping on mobile phones this holiday season, mobile PLAs will matter.
  • Create a promotional feed for Black Friday and Cyber Monday and focus on your hot ticket items

3. RLSA  (Remarketing Lists for Search Ads)

Remarketing  allows you to display ads to users who have previously visited your website. Brett explains that remarketing offerings have expanded beyond traditional remarketing and provides us with four components and tips on how we can optimize for the holidays.
  • Increase bids on lower funnel keywords
  • Remove higher funnel keywords from RLSA campaigns
  • Optimize ad text for holiday offerings
  • Exclude remarketing lists from primary campaigns

4. Dynamic Remarketing: Reach visitors based on the products they viewed on your site.

  • Test different layouts to see what resonates with your audience.
  • Test button colors and CTAs (shop now, buy today etc.)
  • Experiment with different value ad propositions (free shipping, 10% off etc.). Test them see what’s working with Google offers.
  • Logo position (according to Brett, keeping it at the top works best). Make sure your brand is visible and standing out.

5. Similar Audiences

Similar Audiences forms an “ideal user” model based on your best user list and helps you reach potential new visitors who share these same attributes.
  • Use high level ad copy with a value ad proposition that will work for any item they purchase. (Free shipping on all orders, 10% off, free banana holder with every purchase!)
  • Add topics for control (something categorically related, maybe try “Gifts”)
  • Narrow by demographic (Age, Gender, etc.)

6. Search Companion

Search companion is impression based remarketing that takes place within a session on Google’s Display Network (GDN).
  • Use Text and Image ads.
  • Bidding between search and display, save some money and find the middle ground. Brett recommends focusing on the lower funnel keywords.
  • Use different holiday ad copy from what you originally presented.
I’ll be the first to say I learned a lot from Brett’s presentation. In closing, he provided us with a few key takeaways including:
  • Offer Extensions will push your local traffic
  • PLAs are a must!
  • Don’t be afraid to try some new remarketing
  • Test everything
Also presenting was David Malmborg, a former SEO.com employee and current Social Media Manager at Fusion-io who discussed achieving your SEO goals. David_1 David started his presentation by asking the broad question “what does SEO mean?”  To answer this question David, broke SEO into the following three components:

SEO 1: On-page Optimization

  • On-page optimization: Making sure your pages are valuable, targeted, sharable and structured content.
  • On-site optimization: Analyzing the way search engines are crawling, indexing and displaying your pages.
David tells us this type of SEO takes time to review and revise.

SEO 2: Relationships

  • Building true press relations
  • Contributed article/guest blog posts
  • The audience is the true gauge of a good placement, not the link opportunity. Focusing on building an audience and increasing brand visibility and awareness can hold more value than a link.
  • Pay for placement – It’s O.K. to pay for a placement that will reach your target audience (just be sure to add a nofollow attribute to your outbound links)
  • Maximize your internal network to write, share and engage
For building these relationships and finding websites that serve your target audience, David recommends the BuzzStream tool. For those not familiar with BuzzStream, it’s a fantastic tool to build relationships, monitor backlinks and keep track of all correspondence made with link partners.

SEO 3: Social Engagement Optimization

As social media optimization continues to become an increasingly important part of any businesses’ marketing strategy, creating and sharing content created for engagement is vital to increasing brand visibility and growing your audience across social networks. In his presentation, David referenced a recent article by Jordan Kasteller discussing a three-pronged approach to content promotion  to help maximize the visibility from your social content efforts including:

Jordan Kasteler Paid, Owned, Earned

1.  Grow your “Owned” reach by promoting your own content. 2.  Paid promotion can be an important channel to increase visibility and reach new audiences. 3.  Earned promotion from third-parties who are sharing and engaging with your content. Social shares can be seen as votes for your content and can increase traffic to your site and improve performance in organic search. “Content marketing should be about taking people down the conversion path. From a business point of view, anything else really is a waste of time.” – Dan Bischoff

Bringing it all together

David wraps ups the night by emphasizing the importance of understanding all of the activity on and off a website, all touch-points, channels and how all can play a role in a conversion.  By analyzing patterns and visitor behavior, we can understand and evaluate on how to improve the process.

Memorable Tweets from the Night

Tweet_1 Tweet_7 Tweet_6Tweet_5 tweet_3 Tweet_2

Conclusion

All in all, this month’s SLC|SEM event proved to be another valuable opportunity to gain insights into refining our craft and to meet and network with other local digital marketers. If you’re a Utah digital marketing professional looking to get involved with the community, you can learn more about purchasing an individual or corporate membership here.

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4th Quarter Kickoff: Last Minute SEO, SEM & Social Media Tips To Meet EOY Goals

It’s time for football season and the 4th quarter crunch. Sure, online retailers may get all the attention this time of year, and for good reason. It all comes down to these last 3 months of the year to make your sales goals.

If you’re still looking for creative ways to spend the ‘reserve budget’ on holiday advertising or still need a couple of golden content ideas to push your holiday sales over the top, this is the event for you!

If you’re a content publisher, B2B or other type of B2C / service based business, you still might need to do a little fancy footwork to get into to endzone before the clock runs out. Whether that means boosting pageviews, driving new leads, increasing email contacts or building out your social following, our speakers will share actionable tips & tactics you can execute on now. 

Learn from fellow SLC|SEM members who have had experience all areas of online business, and walk away with ideas to hit all your targets for 2013 and look ahead to next year!

Featured Speakers: 

David Malmborg, Social Media Manager, Fusion-io

At Fusion-io, David focuses on multiple facets of digital marketing with heavy emphasis on social media, search marketing and content promotion.

Previously, he spent 4 years at the search agency SEO.com, David Malmborg joined the in-house marketing team at Fusion-io in 2012.

WHO: 

  • David Malmborg, Social Media Manager, Fusion IO, @DavidMalmborg
  • Brett Stevens, PPC Team Lead, 180Fusion, @BrettStevens1
  • Other speakers TBA.
WHAT:
  • SEO, SEM & Social Media Tips to meet EOY goals. 
  • Professional networking event. 
WHEN:  Wednesday, September 18th, 6pm – 9pm  
  • 6pm – 7pm: Check-in, networking & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speakers.
  • 8:30-9pm: Q&A and wrap-up.
WHERE:  Adobe Technology Campus
3900 Adobe Way
Lehi, Utah 84043

COST & RSVP DETAILS:

Free for SLCSEM.org members, $20 for non-member tickets.

Current Members: 

SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event.

Members have until 72 hours prior to the event to RSVP / claim their tickets.Annual membership dues must be current to claim your seat(s).

  • If you are unsure of membership status, contact: memberships@slcsem.org
Non-Member / At the Door Fees: 

Unclaimed member tickets may be sold to the general public. Walk-ins / not pre-registered – $20 at the door payable by credit card only. Must be checked in prior to 7pm.

*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

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August 14th: SLC|SEM Search Tools Night – Get Your Geek On!

SLC|SEM brings two of Seattle’s sharpest search marketers to Salt Lake for what’s sure to be one of the hottest digital marketing events this summer. 

Join SLCSEM.org for an evening of education and enlightment – or, if you prefer, “geek speak” – as we dig into data! 

Learn how these marketing pros and fellow SLC|SEM members utilize leading industry tools and use their tips and tactics to supercharge your own SEO, SEM and Social Media Marketing campaigns. 

Mel Carson, co-author of the Pioneers of Digital & Majestic SEO Ambassador 

A veteran of 12 years in the internet advertising and marketing industry, Mel Carson is founder of Delightful Communications, a consultancy that focuses on social media strategy, digital PR and personal branding. 

 

John Gagnon, Bing Evangelist, Microsoft

 

John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at Microsoft. He is addicted to Excel, digital marketing and caffeine! 

 

He has worked for both Bing Ads and Google AdWords, is a writer for SearchEngineWatch.com, ClickZ.com and Bing Ads and is a frequent speaker at digital marketing conferences across the country.

WHO:  WHAT:
  • Deep dive into tools used for organic SEO, paid search & social media. 
  • Professional networking event. 
WHEN:  Wednesday, August 14th, 6pm – 9pm  
  • 6pm – 7pm: Check-in, networking & refreshments served. 
  • 7pm-8:30pm: Keynote presentations by guest speakers & member presenters TBD. 
  • 8:30-9pm: Q&A and wrap-up.
 
WHERE:  Adobe Technology Campus 3900 Adobe Way Lehi, Utah 84043  COST & RSVP DETAILS Free for SLCSEM.org members, $20 for non-member tickets.  Current Members:  SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event.  Members have until 72 hours prior to the event to RSVP / claim their tickets.  Annual membership dues must be current to claim your seat(s).
  • If you are unsure of membership status, contact: memberships@slcsem.org
Non-Member / At the Door Fees: 
Unclaimed member tickets may be sold to the general public.  Walk-ins / not pre-registered – $20 at the door payable by credit card only. Must be checked in prior to 7pm. *ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

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July 17th Summer Social with SMCSLC!

Social Media Club SLCSLC|SEM & SMCSLC (Social Media Club SLC) team up for another fun, real-life social networking event! Join us for a casual summer BBQ & meeting up with the best and brightest in Utah’s search and social media marketing industry.   Why attend? It’s the perfect chance to meet with peers, enjoy fabulous food & a few fun activities, and it’s an excellent networking opportunity to get career & job advice, meet your next star employee or find your dream marketing job in Utah.

WHAT:

  • Professional networking & career growth event.

WHO:

Discussion panel with guest speakers sharing their perspectives on personal career growth, how to use search & social media to get the job you really want, what employers look for and want to see in prospective candidates. Speakers confirmed so far:

Jen Armitstead, @CareerCoachJenJennifer Armitstead has over 15 years’ experience as a speaker, trainer and consultant on the topic of career management and employee engagement.

Jennifer has coached thousands of people and is sought after for her unique ability to help individuals develop their personal brand and create a career management strategy.

As a corporate consultant, Jennifer works closely with management to support career development for internal employees. With training focused on career management, team building, communication, recruiting and retention, Jennifer assists managers and teams to move forward.

She is the Executive Producer and Host of Job Club Radio. Along with her guests, she discusses a variety of work related topics; such as, Career management, Leadership, Resumes, Interviewing, Recruiting, Networking, etc.

In addition to her own blog on career management and job seeking, she is a regular blog contributor to local and national sites, including Examiner, Blog Notions and Forbes. For more information about Jennifer and her services, go to: www.MovingForwardSolutions.com.

  • Collin Searle, @Collin_S, Social Media Manager, Intermountain Healthcare

Collin Searle has been doing social media and digital marketing for 6 years. Collin begin his career in the tech industry with a love for technologies and how they connect people. Collin performed most of his social media work at Burton Group and Gartner using social media and digital marketing techniques for lead generation.

Bret is the Founder and CEO of KURU Footwear, a web-driven comfort shoe brand. Launching the company the end of 2008, the business outlook for KURU got even worse with the economic downturn. Staring bankruptcy in the face, Bret pivoted KURU, dropping all brick and mortar channels and focusing exclusively on selling direct through the web. This new strategy has generated over 50% average annualized growth since 2009. KURU continues to grow as it delivers unprecedented support and comfort through their unique, patent-pending comfort technology that literally adapts to the wearer’s foot.

WHEN:

Wednesday, July 17th, 6pm – 9pm
  • 6pm – 9pm: Check-in, networking activities & summer BBQ – hot dogs, hamburgers, potato & pasta salad sides, lemonade & dessert!

WHERE:

AdobeAdobe Technology Campus 3900 Adobe Way Lehi, Utah 84043  

COST & RSVP DETAILS

Free for SLCSEM.org members, $15* tickets for SMCSLC.org members & non-member tickets. Note: a portion of ticket proceeds will be included in a donation made by SLC|SEM to support our friends at SEMPDX, who are raising funds for a local public library to honor the memory of a fellow search consultant’s parents, who were recently lost in a tragedy. Current Members: SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. Members have until 72 hours prior to the event to RSVP / claim their tickets. Annual membership dues must be current to claim your seat(s). If you are unsure of membership status, contact: memberships@slcsem.org Non-Member / At the Door Fees: Unclaimed member tickets may be sold to the general public. Walk-ins / not pre-registered – $15 at the door payable by credit card only. Must be checked in prior to 7pm. *ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

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Networking In: The Only Way into Your Dream Job

Have you thought of the company or position you want in the future? Or now? Opportunities don’t create themselves, so I’m going to tell you how to create your career opportunities.

I’m sure you’ve heard the old adage, “It’s not what you know; it’s whom you know.” This is especially true with career transitions. Unfortunately, there aren’t many classes in school about how to properly network.

slcsem-networking

Employers want to hire someone that:

  • Has the ability to do the job
  • Will be a good fit for the team
  • Comes recommended by a trusted, 3rd party

It’s easy to find someone who has the ability to do a given job. There’s plenty of talent to go around in our industry. It’s difficult for an inexperienced hiring manager, however, to get a good feel for whether or not a candidate will be a good personality fit from just an interview or two. (It’s just too easy to put on an act for a couple of hours during an interview.)

So, a recommendation, and the strength of that recommendation, will often sway a manager towards a candidate, because that alleviates the fear of someone ending up being a poor fit, and allows him or her to bypass the stack of resumes.

The obvious answer here is you should just happen to know someone within the company that would be able to give a trusted recommendation to the hiring manager. And sometimes, you happen to be that lucky.

What if you aren’t that lucky?

Your most powerful tool is your LinkedIn profile. Search for a company on LinkedIn, and it will suggest with whom you’re already connected who work for the company. Do you have any close friends or 1st -level connections there? Get in contact (email or call is preferred, but if you aren’t that close, then use an inmail.)

Let’s say you don’t have any connections in the company. Now is where you get a bit of luck on your side. Start sending out LinkedIn invitations to those in the department of your desired role in your target company. Also send out invites to those with your same skill set. (They’ll be more likely to accept your connection if you’ve got something in common.) Once you’re 1st-level connections,  email or Inmail them.

Don’t underestimate the value of LinkedIn groups either. If those with whom you want to network are members of groups, it gives you something in common, which makes them more likely to accept your invitation. Also, the more active you are on LinkedIn groups, the higher you show up in searches. Show up in searches, and recruiters will be hitting you up.

What about if you’re ashamed of your LinkedIn profile, or don’t have one? This gets a little tougher, and requires old-school networking. Call or email friends or colleagues that may have a connection within the company. Offline networking is always important, and you need to always be involved. You don’t want to be the guy who only shows up when he needs something.

Make sure to keep a current LinkedIn profile, though, because potential employers will compare with your resume.

What Do I Say?

If you ask someone who doesn’t know you to put in a good word, it will most likely backfire. Even someone you know decently well doesn’t want the burden of going out of their way to endorse you. There’s always a risk of it reflecting poorly on them.

Instead, I suggest something along these lines: “I’m interested in a position that X COMPANY has open, and I was wondering if you wouldn’t mind telling me a bit about what you like and don’t like about working there. Also, would you be willing to make an introduction with the hiring manager or recruiter?”

This removes a lot of the perceived risk, and most will be happy to provide their opinions and viewpoint. Once you’ve spoken and built a relationship, more often than not, the person will end up putting in a great word for you. While building a relationship, your skills and competence will naturally come out, leading to a pretty natural recommendation when they make an introduction.

While dealing with a recruiter, you could also ask which other positions they are looking to fill. They would be grateful to have help finding qualified applicants. That favor could bode well for how far the recruiter is willing to push you as a candidate.

Do you have any tips I haven’t covered? Share them in the comments!

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