Google Comes to SLC|SEM June 19th @Adobe

SLC|SEM — Tue, 04 Jun 2013 20:51:14 +0000

What’s new in the world of Google? Join SLCSEM.org as we welcome two Googlers to share the latest on hot new spaces and trends the search giant sees coming down the road from a holistic point of view & not just specific to paid search – we’ll also take a look at how ads intersect with general (organic) search behavior on both mobile and desktop platforms. We’ll explore the lastest trends in Adwords paid search advertising, discuss the controversial “Enhanced Campaigns” (scheduled to launch July 22) and look ahead to other opportunties the search advertising leader has on tap.

WHAT:

A an evening of networking and learning from the Google Adwords group. Speakers:

Marco Reginelli - Account Executive, Google Travel

Kathryn Devlin - Account Manager, Google

WHEN:

Wednesday, June19th, 6pm – 9pm

6pm – 7pm: Check-in, networking & refreshments served
7pm – 8pm: Speaker presentation
8pm – 9pm: Audience Q&A and Wrap-up

WHERE:

Adobe Technology Campus 3900 Adobe Way Lehi, Utah 84043

Online event registration for Google Comes to SLC|SEM powered by Eventbrite

COST & RSVP DETAILS Current Members: SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. Members have until 72 hours prior to the event to RSVP / claim their tickets. Annual membership dues must be current to claim your seat(s).

If you are unsure of membership status, contact: memberships@slcsem.org

Non-Member / At the Door Fees:

Unclaimed member tickets may be sold to the general public. A limited number of non-member tickets may be available for purchase* one week prior to the event. *ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

Search Strategies For Startups & Small Businesses – May 15th Event

SLC|SEM — Wed, 24 Apr 2013 20:09:10 +0000

Keynote by Local & SMB marketing expert, Mike Ramsey

Mike Ramsey is the President of Nifty Marketing and has offered consulting, training, or workshops to thousands of Small Businesses and Fortune 500 brands. He has taken part in the industry leading Local Search Ranking Factors study for three years and is a Founding Partner of the Google sponsored Local University Conference Series. Mike is an active guest speaker at many Internet marketing events such as SMX, Pubcon, and SearchFest. He has been quoted and featured on Search Engine Land, Search Engine Journal, SEOmoz, and many other leading internet marketing news sites. Outside of search Mike also moonlights as the owner of The Voice, which is a weekly newspaper in Southern Idaho that is delivered to 18,000 households. He received his Bachelors Degree in Business Management from Brigham Young University – Idaho. SLC|SEM Speaker Matt Tennison, VP Business Development & Strategic Partners, Boostability Matt has over 15 years experience in high level business development and partner/client management. His marketing background is local business centric and began as a Regional Sales Manager in the direct sales landscape, along with extensive agency experience including owing and operating his own agency for nearly 8 years. With a rich background in print, direct response and performance based advertising solutions for SMB’s; Matt’s current passion is local online advertising. He specializes in driving revenue through high performing partner relationships and SMB strategy and digital product sales and value. His experience at Boostability spans over 2 years in which time he has led Boostability to being a premier SEO provider in the SMB partner space and one of the largest white-labeled SEO providers in the US. Matt enjoys spending time with his wife and 4 children and is an avid mountain biker and snowboarder. He believes the keys to success are communication, relationships, and a sincere desire to see others succeed. WHAT: Speakers:

Mike Ramsey, @NiftyMarketing & Local University
Matt Tennison, Boostability

WHEN: Wednesday, May 15th, 6pm – 9pm

6pm – 7pm: Check-in, networking & refreshments served
7pm – 8pm: Speaker presentation
8pm – 9pm: Audience Q&A and Wrap-up

WHERE: Adobe Technology Campus 3900 Adobe Way Lehi, Utah 84043 COST & RSVP DETAILS Current Members:

SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event.
Members have until 72 hours prior to the event to RSVP / claim their tickets. Annual membership dues must be current to claim your seat(s).
If you are unsure of membership status, contact: memberships@slcsem.org

Event Registration Online for Search Strategies For Startups & Small Businesses powered by Eventbrite

Non-Member / At the Door Fees:

Unclaimed member tickets may be sold to the general public.
A limited number of non-member tickets may be available for purchase* one week prior to the event. *ticket availability not guaranteed.
Tickets may not be transferred or sold. NO REFUNDS.

April 17th Spring Fling: Tips For Growing A Sustainable Link Garden

SLC|SEM — Thu, 04 Apr 2013 21:20:29 +0000

First you plant the content seeds, then you tend to your link targets and reap the rewards of sustainable search results. Good quality links are built through creating valuable content that people naturally want to link to. Learn how to repurpose and repackage your content assets through PR, social and other tactics to cultivate valuable link partnerships that will lead to long lasting success in search. WHAT: An evening with link building and PR pros who know what it takes to attract authoritative links that will help your SEO.

Speakers:

Clark T. Bell, @Clarktbell, General Manager/Partner, BioGrass Clark T. Bell is a serial entrepreneur. Clark oversees the sales, marketing and customer service for BioGrass, which is a family owned and operated 800-acre turf grass production facility. He also is the president and founder of ClutchFuse, a company dedicated to helping small businesses maximize application of all local inbound marketing. Additionally, Clark is the marketing director for Utah BNI, Utah’s #1 small business networking organization. Clark speaks regularly to trade associations and chambers of commerce, discussing lead generation, SEO and social strategies. Janet Thaeler, @newspapergrl, Brand Ambassador, Avalaunch Media Janet Thaeler is a blogger and internet marketer specializing in optimized press releases and online PR. Janet is the author of the book, I Need a Killer Press Release, Now What???. She won the 2009 award for “Best Social Media Content Guru” from the Utah Social Media Club. Janet has spoken around the country to the PRSA, PRSSA, at major universities, on many marketing webinars and at conferences. She has written for nationally recognized blogs such as:

Small Business Trends
American Express OPEN Forum
Marketing Pilgrim

Jacob Parry, @bocaj03, Senior Account Manager, 97th Floor Jacob Parry is a Senior Account Manager at 97th Floor. Before working at 97th Floor, he worked as an in-house content marketer for The Wayne Brown Institute, a venture capital accelerator. He holds a degree in Strategic Communication from the University of Utah. WHEN: Wednesday, April 17th, 6pm – 9pm

6pm – 7pm: Check-in, networking & refreshments served
7pm – 8pm: Speaker presentation
8pm – 9pm: Audience Q&A and Wrap-up

WHERE: Adobe Technology Campus 3900 Adobe Way Lehi, Utah 84043 COST & RSVP DETAILS

Online Ticketing for Tips For Growing A Sustainable Link Garden powered by Eventbrite

Current Members:

SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event.
Members have until 72 hours prior to the event to RSVP / claim their tickets.

Annual membership dues must be current to claim your seat(s).

If you are unsure of membership status, contact: memberships@slcsem.org

LIMITED SEATS AVAILABLE

Non-Member / At the Door Fees:

Unclaimed member tickets may be sold to the general public.
A limited number of non-member tickets may be available for purchase* one week prior to the event.
*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

March Analytics Madness! Workshop on Wednesday March 20th

SLC|SEM — Sat, 09 Mar 2013 18:56:14 +0000

Tracking & Attribution – Learn From the Pros

If you have ever asked one of these questions, this next event is for you:

How do other companies attribute and track their online marketing efforts?
What tools do others use?
How do they track offline sales from online channels?
What about tracking tools for small businesses?
How do you know what source attributed to a sale?
What reporting/tools can you implement yourself without a third party?

Tracking online sales, leads and conversions back to marketing campaigns can be one of the most difficult tasks for an online marketer. In the next SLC|SEM event we will dive deep into the details of tracking and attribution models that some local companies use to track their online marketing efforts. Get insights from small business to multi-million dollar companies and see how they do it. You won’t want to miss this event!

Speakers:

Cameron Urry – Extra Space Storage
Justin Grover – Adobe
Lee Geintke – Webmix Marketing

Moderator: Ryan Hutchings, Vacation Roost

WHAT:

Networking with Utah’s search and social media marketing community comes together for a marketing analytics workshop. WHEN: Wednesday, March 20th, 6pm – 9pm

6pm – 7pm: Check-in, networking & refreshments served
7pm – 8pm: Speaker presentation
8pm – 9pm: Audience Q&A and Wrap-up

WHERE: Adobe Technology Campus 3900 Adobe Way Lehi, Utah 84043 COST & RSVP DETAILS Note: ONLY 100 tickets are available! Waitlist will be enabled automatically when event sells out. Current Members: SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. Members have until 72 hours prior to the event to RSVP / claim their tickets. Annual membership dues must be current to claim your seat(s).

If you are unsure of membership status, contact: memberships@slcsem.org

View details and buy memberships here.

Non-Member / At the Door Fees:

Unclaimed member tickets may be sold to the general public. A limited number of non-member tickets may be available for purchase* one week prior to the event. Non-members who fail to pre-register/pre-pay will be charged a $25 entry fee via credit card at the door. *ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

Event registration for March Analytics Madness powered by Eventbrite

February Event Recap with Speaker Danny Sullivan from Search Engine Land

Kevin Phelps — Fri, 08 Mar 2013 01:33:51 +0000

If you missed Danny’s speech in February, you missed a goldmine of actionable tips, strategies and foresight into what will become of the search industry. If you weren’t already aware, Danny would like you to know that…

SEO is Dead… Just Kidding

According to many bloggers within the industry, SEO has apparently been dying since 1996:

“Google Instant will kill SEO”
“Siri will change everything”
“Google+ will change everything”
“Search Plus Your World will change everything”
And the latest, “Facebook Graph Search will change everything”

What has changed? Despite local, voice and mobile search growing bigger, we’re still searching in the same way we have since the Internet started. Google may have changed the results page to boost profits or to ultimately help you find what you are looking for faster, but that doesn’t change the fact that people are still searching for specific keywords that may relate to your business. It’s about Evolution, not Revolution The evolving SERP landscape and algorithm changes confirm that while search marketing has changed, it isn’t going away, nor will its effectiveness be diminished. The reality of SEO from past to present is that it hasn’t really changed for anybody that has truly taken it seriously.

Links

Building links whether naturally through fantastic onsite content, or manually is an inevitable SEO strategy to great search engine rankings. It’s still a major part of how the search engines gauge relevancy but Google is cracking down on what they deem as natural or not. If you are getting unnatural link warnings within your webmaster tools, it’s a good bet that the way you are obtaining your links needs to be revised. As a general rule, the link that is the hardest to obtain is most likely the most beneficial for you. Since the search engines have evolved to the point where they can identify unnatural anchor text and link schemes, you need to start taking your link building seriously. Gone are the days of BuildMyRank and other blog networks. If you’re suffering from a penalty, remove the links the best you can, submit the links you are not able to remove in the link disavow tool and submit a reconsideration request. There are still natural ways of building links, keep in mind. It’s not about being sneaky; it’s about actually providing something to the Internet community. Try some of these strategies:

Guest posting
Infographics
Building tools
Various forms of linkbait
Giveaways and contests
Product reviews

Some might say, “Just create amazing onsite content and blog posts and the links will come to you! It’s about link EARNING”. That is true and an excellent strategy but it’s unfortunately not always an option for small businesses or products of boring or overly-complex nature,

Social

While the social element has been a slow rising ranking signal, it’s getting bigger and it’s here to stay. With the recent breakout of Facebook’s Graph Search, it’s important to create a social presence for yourself or your business. If you already have one, it’s important to start using it to actually engage with your audience and build it. Perhaps one of the biggest ways to dominate social media in your industry is by making yourself an industry expert. Whatever you’re blogging about, make sure you are including your rel=author tag within the author byline. Share your posts, send them to friends and try to get as many likes as you naturally can. Since many might be thinking to themselves, “I’ll just go on Fiverr and buy followers, tweets and shares!” it should be said that this is a bad idea. Maybe not immediately, but what happens when Facebook and Twitter are able to understand an unnatural friend profile (if they can’t already)?

You can’t blame Google for evolving

They are a business just like yours and they want to make money. They will do whatever they need to stay at the top of people’s minds and serve up the best results. Google wants to get their searchers answers as soon as possible, if all you are doing is serving up a bunch of facts or data to visitors, you might have a hard time in the future. Here’s an example of how the latest changes on Google could replace your site:

In Summary

For 2013, focus on being legitimate and essential for the public (and Google). Stop spammy link building practices and never look for the shortcut. Don’t fear that SEO will go away unless you are completely unable to adapt with the industry. Were you at February’s SLC|SEM event? What did you think? What were your main takeaways? If you’d like to see the entire slide deck from Danny’s speech, visit SLC|SEM on slide share.

About the Author

Kevin W. Phelps is the owner of GuestBlogPoster, a guest posting service provider and Levitate SEM, a Utah-based search marketing agency. You can find him on Twitter, LinkedIn, Facebook and SEOmoz if you would like to get in touch with him.

January Event Recap with Speaker Duane Forrester from Bing’s Webmaster Tools

Kevin Phelps — Mon, 11 Feb 2013 20:19:18 +0000

If the saying “adapt or die” with SEO wasn’t already ingrained in my skull, it surely was after hearing Duane Forrester, the Sr. Product Manager of Bing’s Webmaster Tools, talk about the complexities that derive from Bing’s algorithm and how they determine relevance. While SEO’s typically have their trophy keywords, it doesn’t necessarily mean that the searcher intent of those keywords has anything to do with what your business is about, and this is one of the many things that search engines are trying to figure out. After hearing Duane speak, it’s very clear that SEO goes well beyond keyword research, surface level relevancy and links. But while those aspects of SEO are still a major factor for many searches, it’s smart to start broadening your SEO strategy if you want to be successful in your competitive space.

A Search Engine’s Billion Dollar Question

How do you give users what they are searching for, when their query can be drastically different from what they’re thinking? In Duane’s example, he shows a query of “Best New York Hotels”. To the common searcher, this might be what they’re looking for, but for most, it goes well beyond this query because what they are looking for relates to price, room sizes, proximity to your destination and amenities. To a search engine that doesn’t actually know what you’re thinking, they are going to serve up results based on what listing is most relevant for the query, which can unfortunately sometimes also coincide with which listing has the best SEO strategy. Therein lies the problem: too often can a listing rank for a keyword that a searcher isn’t actually looking for, which prompts the search engines to figure out the question I previously asked, “How do you give users what they are searching for, when their query can be drastically different from what they’re thinking?”

This is How Bing is Improving Searcher Experience

Good thing for Bing they have access to mountains of historical data to analyze, aside from the most common ranking metrics like keyword density and links. While those both (and others) are still critical to the success of an SEO strategy, Bing (and Google) is looking closer at:

Social Metrics
Structured Data
Mobile Search
Online Services
Apps
Reviews
Human Interaction

If the search engines truly knew you, their search results would be impeccable. With all the above methods of finding information, the search engines are able to get a better understanding of who you are and what results would suit you best for a given search. At the same time, webmasters are giving the search engines what they want in a much more legitimate way. Using structured data or Schema.org allows you to mark up your pages to allow the search engines to understand your pages better. This includes markup to show them price, reviews and much, much more. Now that the search engines have a rough idea of who you are, they can give you results that best match your searcher type for the keyword you’ve given. There is a reason Bing is in bed with Facebook and why Google is pushing Google+ so hard, its race to gather the best data to give the most personalized experience possible. Brilliant, right? I thought so too.

2004 Called, They Want Their Strategy Back

Duane confirmed the obvious that search engines have a massive amount of data at their disposal and can usually differentiate between somebody trying to outright manipulate the search results, and those who are providing real value to the internet. Odds are, if the bulk of your strategy is the following, it might be time for a refresh:

Bookmark links – sites like Digg, StumbleUpon and the millions of others.
Directory submissions – general directories that accept links on any topic are bad, but don’t ignore niche industry directories or locally-focused directories.
Article networks and directories – privately owned networks of sites that receive little to no natural traffic are a bad idea, same with article directories that will post your article on any given subject.
Forum links – again, relevance and legitimacy is very important and if you’re posting on irrelevant blogs in bulk, it’s going to become a problem
Keyword-rich anchor text – the name of the game is diversity, but luckily you don’t have to sacrifice your relevancy in the process.

Six Actionable Tips for a Solid 2013 Strategy

Focus on Legitimacy

Since any great strategy can be ruined at the hand of spammers, I think that taking a step back to focus on being legitimate with your strategy should be on the front of your mind with whatever you’re doing.

Focus on Social

Since it appears that this is becoming a notable ranking factor, it’s wise to invest your time and money in creating a solid strategy to gather a better social following. This doesn’t mean going out and buying 1000 twitter followers, it means create something worth sharing and provide information that people actually care about. If you’re an expert in your field, share via Twitter, Facebook, Google+ and the rest.

Focus on Conversion

Conversion optimization might be one of the biggest contributors to whether your strategy succeeds or not. If your checkout process is buggy or if your site in general is difficult to navigate, you could be losing sales left and right, deeming all the work you’ve put into your online strategy, useless.

Focus on Content

This year more than ever is the year to get serious about giving your expertise away through video, articles, images, ebooks and infographics. Life is all about helping people and the more you do so, the more memorable and valuable you become.

Focus on Quality Link Building

It would be ignorant to forget about one of the biggest ranking factors of all. It would be even more ignorant to execute it in a way that doesn’t have quality as the number one focus. Make sure what you are doing isn’t just to build the link, but to provide valuable content to the internet community. Link building and content go hand in hand which is why infographics, guest blogging, building widgets and other methods are so popular.

Focus on Site Structure

As Duane discussed, implementing canonical tags, structured data and other helpful tags for the search engines can give you an advantage over another listing that doesn’t. While some of this is complicated for those just starting online, it doesn’t have to be. Bing recently rolled out their new version of Webmaster Tools with a clear intention on helping SEO’s with their jobs. With this, they give you keyword data, link data and hundreds of other things to give you insight as to how Bing may look at your website.

Wrapping Up and Key Takeaways

If Duane’s talk did anything, it’s to confirm what many have speculated about, which is how closely do the search engines look at social metrics in determining a site’s rank? In a general sense, the answer would be – considerable. Depending on your search term, I’m sure there are no social metrics that go into the SERPs, but I’m sure other major queries are heavily gauged by social signals. Even though social may become a huge player in the SERPs, it’s important to not lose focus of the other major metrics that we know currently work. I think the best takeaway is to quote Duane himself:

Content is the reason
Keyword research is a beacon
Quality is your watch word
Authority is your goal
Niche is your starting point
User experience is your religion

Were you at the January event to hear Duane speak? If you were, leave a comment to let us know what you thought about it. If you were unable to attend, or view event photos on Facebook and check out his slideshow below:

Duane Forrester of Bing.com Webmaster Tools Speaks @SLCSEM from slcsem

Write up provided by Kevin Phelps from GuestBlogPoster – a guest posting services provider for agencies and inhouse marketing teams.

Wednesday, February 20th – Danny Sullivan of Search Engine Land

SLC|SEM — Tue, 05 Feb 2013 03:20:35 +0000

Join SLCSEM.org for one of our favorite events of the year! @DannySullivan Speaks @SLCSEM February 20, 2013 Widely recognized as the search marketing industry leader, Danny Sullivan is the founding editor of top trade publications Search Engine Land and Marketing Land, Chief Content Officer and co-creator of the educational conference series, Search Marketing Expo. Sullivan returns to Utah to spend an evening talking to 200+ Internet Marketing professionals.

WHAT:

Networking with Utah’s search and social media marketing community, featuring a keynote conversation with Danny Sullivan focused on the best practices and top trends in digital marketing today.

WHEN:

Wednesday, February 20th, 6pm – 9pm

6pm – 7pm: Check-in, networking & refreshments served
7pm – 8pm: Speaker presentation
8pm – 9pm: Audience Q&A and Wrap-up

COST & RSVP DETAILS

Current Members: SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. Members have until 72 hours prior to the event to RSVP / claim their tickets. Annual membership dues must be current to claim your seat(s). If you are unsure of membership status, contact: memberships@slcsem.org

Online Ticketing for Evening With Search Engine Land’s Danny Sullivan powered by Eventbrite

Non-Member / At the Door Fees:

Adobe Technology Campus

3900 Adobe Way

Lehi, Utah 84043

SLC|SEM To Host 2013 Member Events At New Adobe Building

Admin — Thu, 10 Jan 2013 05:02:05 +0000

Salt Lake City, Utah – January 10, 2013 – Following the recent opening of the new Adobe technology campus in Lehi, the technology giant continues to support the fast growing SLC|SEM organization by providing event space for local professionals’ monthly educational and networking events. “As a leader in the digital marketing space, both in Utah and globally, Adobe is a natural fit for our organization – partnering with Adobe has been a focus for us since day one of the organization’s inception,” said Elisabeth Osmeloski, co-founder and current President of SLC|SEM. “This joint effort will enable us to continue our mission of delivering top-level educational content for search marketers, while raising the profile of the industry and local talent pool in Utah.” With a diverse membership of independent business owners and consultants, local digital agencies and Internet marketing teams from some of Utah’s most well known brands, SLC|SEM provides a unique platform for networking and collaborative learning among peers. SLC|SEM holds monthly events for its members and guests and in 2013 these events will be held in Adobe’s new Utah technology campus, in Lehi Utah. The inaugural event in the new venue will take place Wednesday, January 16, 2012 from 6-9pm, and feature a networking reception for SLC|SEM members and a keynote presentation by search industry luminary Duane Forrester, Senior Product Manager of Bing.com’s Webmaster Tools. About SLCSEM.org Founded in 2011, SLC|SEM is a non-profit, professional association for Internet marketers in Utah focused on organic SEO (search engine optimization), paid search advertising, social media marketing and measuring the success of such tactics through web analytics. Monthly educational events focus on a different discipline each month, featuring nationally recognized experts and local members sharing best practices. Annual individual and corporate memberships can be purchased online at www.slcsem.org. CONTACT: Elisabeth Osmeloski President, SLCSEM.org http://www.slcsem.org info@slcsem.org

2013 Kickoff @ New Venue Adobe – Keynote by Duane Forrester of Bing

SLC|SEM — Thu, 20 Dec 2012 00:03:30 +0000

SLC|SEM is kicking off 2013 with a bang & Bing! First and foremost, we’re beyond excited to have a new venue partner for our monthly educational events in 2013 – the brand new Adobe building in Lehi, Utah! For our very first event of 2013, we’ll be starting the New Year off with someone who really knows what he’s talking aboot when it comes to search engines.

Keynote Speaker

Duane Forrester, (@DuaneForrester) Sr Product Manager of Bing Webmaster Tools With over 10 years of online marketing and SEO experience, Duane transitioned from an in-house position at MSN to become one of the most entertaining speakers in search marketing today, as an evangelist of best practices from the search engine perspective, as a user and as a marketer. You won’t want to miss this SLC|SEM event!

When: Wednesday, January 16, 2013, 6 – 9pm

6 – 7pm: Networking Time, Refreshments
7 – 8:30pm : SLCSEM Intro, Speaker Presentations
8:30 – 9pm: Audience Q&A

Join the best and brightest in Utah’s local marketing scene for an evening of networking and thought-provoking discussion on the top trends in digital marketing today!

Where: Adobe Campus

3900 Adobe Way Lehi, UT 84043 Free Visitor Parking available in the Southeast lot.

RSVP NOW:

Online event registration for SLC|SEM 2013 Kickoff Event With Duane Forrester of Bing Webmaster Tools powered by Eventbrite

The Fine Print

Free Tickets are only available to current SLC|SEM members on a first-come, first-serve basis. We do ask that members pre-register for each event as early as possible so that we may plan space accordingly and open up additional tickets to non-members before the event. Please DO NOT register unless you or your company has already purchased a membership. You can become a member of SLC|SEM online now and be guaranteed a seat to attend networking events with an annual membership. Limited tickets may be available to non-members for a fee, if space allows. You must pre-register in advance and pay online or at the door.

December 4th: Winter Marketing & Networking Wonderland!

SLC|SEM — Wed, 28 Nov 2012 18:49:17 +0000

In partnership with several other Utah business organizations, we are pleased to present our next event for online marketers on Tuesday, December 4th, from 6 – 8pm.

LOCATION:

Salt Lake Community College – Miller Campus KGMC Room 150 9750 South 300 West Salt Lake City, UT 84070 Register at http://www.eventbrite.com/event/4851722633

YOU’RE INVITED

Join us for the largest marketing and networking event of 2012! The Social Commerce Institute, Utah AMA, SLCSEM, and Corporate Alliance have joined forces to bring you the “Best of 2012”. You don’t want to miss this opportunity!Register here. Refreshments will be served

PROGRAM

6:00pm – Open Networking 6:45pm – “Best of 2012” – Fast & furious annual re-cap of the most important, amazing and interesting findings of 2012 from our professional panel including:

· Social Media – Get the low down on a whole year of social media experiments and successes
Online Marketing – From SEO to paid search, Google to Bing find out what happened this year and what the future holds
Marketing Industry – How does the Utah marketing industry look? You will be surprised and excited with the growth and innovation

7:30pm – Open Networking 8:00pm – Wrap-up